Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...
Research budgets aren’t unlimited, which can leave brands wondering how to get the most out of what they do have. Rather than running segregated one-off research studies here and there in an attempt t...
Tracking research is the process of running iterative waves of the same research study to track metrics over time as benchmarks. Tracking is one of the most valuable tools you can leverage for your bu...
All consumers have needs they are seeking to fulfill when they purchase a product or service. But what are those needs, and how do they differ by customer type? Keep reading to find out how to boost y...
Market research has been around for decades, but traditionally it's been done by third-party agencies that have siloed teams, each with a different area of focus. With recent technological advancement...
Insights teams are the heartbeat of the organization. They inform practically every business decision from product development, to pricing, advertising, innovation and more, yet they aren’t always val...
Have you heard? quantilope has rolled out the quantilope Academy to enhance individuals’ knowledge and expertise within quantilope’s automated research platform.
We may be biased, but launching an online market research survey is an exciting event! You’re eager to hear what consumers will say and what their opinions mean for your business. Amidst all the excit...
We’re now officially well into the new year, so what better time to do a final reflection on the consumer trends of last year, and look ahead to 2023?
Most businesses would say that one of their top aims is to grow profits - a simple goal, but not always a simple process to get there. Other businesses may aim to increase their market share, while ot...
Creating a retail pricing strategy is key to the success of any retail business - and any retail pricing strategy needs to be tested with market research. Market research allows businesses to understa...
Watch the fireside chat to uncover how Eurowings and Pharmavite, makers of Nature Made, are using tracking research to drive business results and how automation enables brand owners to deliver trackin...
All products boast claims of how they will improve buyers' lives - from making their teeth whiter to mowing their lawn more easily, delivering a superior coffee-making experience, and so on. But which...
'Kick' back, relax, and 'take a walk' in US consumers' shoes with these sneaker insights...Did we lose you with the puns? We hope not, because this study is almost shoe good to be true.
Do you ever find yourself questioning how accurate your survey results are? You’re not the only one. At quantilope, we know the value survey insights can provide brands and make sure that all clients ...
Retail consumer insights aren't groundbreaking - this we know. Any business can easily search for stats on where people are shopping, what they're buying, in-store vs. online preferences, etc. Yet, th...
This post covers three research alternatives for previous users of Google Surveys, a service that shut down in November 2022 - with users no longer able to access historical data through the product.
You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...
Customers have the power to make your company a success or a flop - so understanding customer behavior and the customer experience, both in-store and online, is crucial to winning their business. In t...
Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...