quantilope surveyed 400 parents in the UK with a child under the age of 18 to understand how they are preparing to send their child(ren) back to school this fall despite inflation's rising costs of go...
Ad tracking is the use of software to monitor the performance of a single advertisement or a wider marketing/advertising campaign. Ad tracking (sometimes called ad-effectiveness tracking) can be built...
quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.
This post highlights some of the top brand monitoring tools to enhance your brand in 2022 when it comes to marketing campaigns, content marketing, brand reputation, and more.
This post will highlight six types of survey biases to be cautious of when creating a market research questionnaire or when conducting any form of survey research.
In this post, we'll explore what consumer insights companies are - including some examples you can consider for your research needs this year and beyond.
In this post, we look at the importance of using branding questionnaires as part of your market research strategy to shape and hone your brand's identity.
In this client success story, learn how Zurich partnered with quantilope to streamline their research processes and save €70,000 a year on advanced analyses.
This blog post will cover how to create an effective brand tracking survey to closely understand brand awareness, brand perception, and more.
In this post we look at concept testing, a highly valuable way to screen ideas before they go live.
Knowing what to look for in your market research tool is a great starting point, but sometimes you might not even know where to start. Based on the collaborative experiences of our classically-trained...
In this client success story, learn how Bakkt leveraged quantilope's Insights Automation Platform to understand the barriers around women in the cryptocurrency space.
This blog post looks at how large a sample size should be for reliable, usable market research findings.
In this blog post, we will see how the product development process should be guided by market research at every step for the best chance of success.
As consumers, we can feel it in our pockets and hear constant rumblings across news stations and news notifications. As business leaders and teammates, we’re aware of, and participate in conversations...
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup company.
In the sections below, explore why ad testing is important for capturing insights into ad concepts before launch, key considerations to keep in mind when crafting your advertisements, and how to choos...
This post covers how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and communications.
This blog explores how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
This blog highlights the six key steps in the market research process, from planning a study questionnaire to data collection, analysis, and the final delivery of research findings.