In this blog post, learn how to establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability, and confirmability.
In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.
MaxDiff vs. Conjoint Analysis: When to Use Each for Market Research?
In this blog post, learn the main differences between a MaxDiff and Conjoint analysis, and when to leverage each type of methodology in your research objectives.
What Are Qualitative Insights and How to Leverage Them in Your Research
In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope can arm your brand with valuable qualitative insights.
What Is an Insights Platform and When to Adopt One
In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope's Insights Automation Platform provides value to our clients.
