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Insights that bring you closer to your consumer

How To Improve Your Market Research With Automation

In this blog post, learn how to improve your market research process with quantilope's end-to-end Insights Automation platform.  

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Trustworthiness in Qualitative Research

In this blog post, learn how to establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability, and confirmability.  

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Data Saturation in Qualitative Research

In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.     

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Your Guide to Automated Brand Tracking Research

Brand tracking research is the consistent monitoring of quantitative data to identify shifts in consumer sentiment over a dedicated period of time.

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How to Use Research to Build a Market Growth Strategy

In this blog post, learn the different approaches to building a market growth strategy and how quantilope can help.   

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MaxDiff vs. Conjoint Analysis: When to Use Each for Market Research?

In this blog post, learn the main differences between a MaxDiff and Conjoint analysis, and when to leverage each type of methodology in your research objectives.     

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How to Use a Van Westendorp Pricing Model to Inform Pricing Strategy

In this blog post, learn how to leverage an automated Van Westendorp Pricing Model to inform your company's pricing strategy.     

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What Are Qualitative Insights and How to Leverage Them in Your Research

In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope can arm your brand with valuable qualitative insights.     

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What Is an Insights Platform and When to Adopt One

In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope's Insights Automation Platform provides value to our clients.     

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A Guide to Using an A/B Testing Framework

In this blog post, learn what A/B testing is, when to use this form of research, and how quantilope can help.     

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