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Segmentations Designed for Success | quantilope Science Team

Written by Dr. Jannik Meyners, Director of Data Science at quantilope.

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What Is Conjoint Analysis? How It Works and When To Use It

In this blog post we look at Conjoint Analysis, a sophisticated market research method that guides businesses on which product or service profile will be most successful for them.    

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8 Types of Market Research Studies and How To Use Them

Market research is a broad topic. There are countless markets to research and innumerable ways to research them, which can feel overwhelming for brands. In this blog post, we look at how different mar...

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Survey Templates: What to Include in Your Market Research

This blog post looks at the rationale for conducting market research, as well as how market research survey templates can ensure your research is thorough and insightful.    

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What is Market Segmentation Research?

In this blog, we look at how market segmentation can help a business identify different consumer profiles within its existing and potential customer base, and how that knowledge ultimately improves sa...

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The Fundamentals of Gathering Agile Insights

Agile working has been a hot topic for a while, and with good reason. It’s a way of working that strips away time-consuming tasks and focuses on maximizing efficiency. While agility is of course appli...

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A Guide to Logo Testing Through Market Research

In this blog post, learn why logo design testing is important and how market research can help optimize a logo’s impact.    

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How To Improve Your Market Research With Automation

In this blog post, learn how to improve your market research process with quantilope's end-to-end Insights Automation platform.  

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Trustworthiness in Qualitative Research

In this blog post, learn how to establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability, and confirmability.  

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Data Saturation in Qualitative Research

In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.     

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