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Insights that bring you closer to your consumer

The importance of research as society reopens

As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour and attitudes, helping inform the way you should communicate and tailor your offer. And the best...

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7 creative ways to use video in research findings

It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the p...

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Why video boosts the impact of research findings

We explore how market research videos can add impact and insight to presentations and debriefs.

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The immediacy and intimacy of video

Our use of video has changed drastically in the last twenty years. Its power lies in its ability to communicate events from a subjective point of view - so it's not uncommon for us to be able to exper...

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Video-Based Research: No More Fake News?

Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.

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The power of reviews: How your customers can help you sell more

Consumers trust each other's opinions. Whether it comes in the form of a personal recommendation, an anonymous review on Amazon or a testimonial on a B2B service provider's website, the word of anothe...

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A Taste of the Future: Technology Trends for 2021 and Beyond

Based on what was on show at CES 2021, the next few years promise to be an era of huge growth for technology shaped around our pandemic and post-pandemic needs. We’ll see the development of Artificial...

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Is talking really easier than writing?

One of the great things about us humans is how different we all are, and one of those differences can be found in our preferences for communication methods. Some feel more comfortable with written com...

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Video: the future of oral history

Oral history is the practice of recording stories for posterity. It has the ability to preserve parts of history that may not otherwise be heard, which can help to keep cultures alive, offer different...

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4 ways to use video to build relationships with your customers

You're probably already aware that video content on your website and social media channels is more valuable than written content when it comes to engaging customers. And with the growing prevalence of...

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