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Video and mobile technology are reshaping market research

The use of video in market research is of course far from a new development - actually, it has long been a staple for many marketeers. In the past, though, video was principally employed in qualitativ...

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About Face: Video calling brings us closer together

Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’ homes. Seeing people’s surroundings might give us unexpected insights int...

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7 ways to enhance your marketing with user-generated video content

There have never been so many different channels and platforms with which marketers can connect with their customers. As such, there is a constant need for original, engaging content, with video curre...

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It’s good to talk - how video enables the authentic Voice of Customer

Ever had that sinking feeling when you return to your desk after a holiday and realise it’s going to take you at least a day just to organise your overflowing email inbox?

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Video killed the written word

Here at quantilope we're bringing vox pops and video insight into the future by offering the platform inColor to gather privately shared video responses to your market research.

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Live streaming video - a brave new world for market researchers?

The willingness of so many to share the intimate details of their lives, coupled with the rapid development of technology allowing them to do so, presents numerous unprecedented opportunities for rese...

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8 ways to use video research and improve your business

If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the...

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6 tips for unlocking great responses from video surveys

When considering how to phrase your video research questions, your focus will be on how to garner the richest responses.

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How video marketing can help build your brand

Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target audience. Fortunately, with video marketing, the former leads directly to the...

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Market research: then and now

After taking a peek at where video market research may be in the future, we decided to take a look-back at the journey market research, and specifically surveys, have taken to get where we are today.

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