quantilope at CRC 2020
Watch quantilope's session from the CRC conference for an introduction to our new Personality AI method.
At CRC you will get an inside look at novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.
Original Presentation Date: Tuesday, October 27 from 4:25-4:50 p.m. EDT
Next Generation Research: AI Consumer Insights
- A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.
Speakers: Thomas Fandrich, Co-Founder at quantilope & Jannik Meyners, Head of Science at quantilope