quantilope at TMRE Digital Week - June 2020
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Join quantilope and our peers in the insights community for a three day virtual conference discussing best practices for fast-track insights, contactless research, and understanding the changing consumer.
TMRE Digital Week
Monday June 22nd - Wednesday June 24th, 2020
Hear quantilope speak on Monday June 22nd, 2020 at 1:00 PM
Presentation: How to set up, launch, and analyze implicit research in 1 - 3 days
Based on neuroscience research, implicit tests are used to uncover subconscious associations towards categories, brands or products. Implicit association tests measure the unconscious forces that drive consumer decision making providing a deeper level of insights to inform brand strategies.
In this session, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 - 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands. The study features brands including Chick-fil-A, McDonald’s, Subway, Taco Bell, Chipotle, and Domino’s and more.
Speakers
Beatrice Capestany, Research Consultant; quantilope
Salome Rances, Research Consultant; quantilope
Register Now - https://bit.ly/3bWNtqz
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