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Insights that bring you closer to your consumer

The Impact of the Pandemic on Mattress Brands

In its third wave, quantilope’s mattress tracker reveals how DTC brands are growing in popularity among consumers.  

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What does the workout culture look like before, during, and after COVID-19?

We surveyed 489 physically active consumers to understand how exercise habits have changed during COVD-19. Specifically, we asked consumers about their exercise frequency, types of workouts, drivers o...

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quantilope at the Quirk's Virtual Event 2020: Introducing the new Consumer NOW Index

Introducing a sneak peak of quantilope's new Consumer NOW Index.

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These are the top 3 advertising claims for retailers going Back to School

Using a MaxDiff, we measured the preference towards 15 advertising claims to help brands identify the right messaging for their Back to School campaigns.  

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According to 400 US parents, this is what they associate with 'Back to School' this year

For some retailers, Back to School is an even bigger event than the holiday season. However, uncertainty surrounding in-store shopping and whether or not kids will physically be back in school in the ...

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Are digital activities the new norm?

As summer nears and restrictions lift, consumers are slowly beginning to regain feelings of freedom alongside a significant decline in reason since wave 4 (April 10th - April 15th, 2020).

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Settling in for summer

A hopeful uptick in consumer sentiment quickly fades as wave 7 of the Consumer NOW Index shows a significant drop in both current and future outlook.  

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Are we ready to go back to normal?

Wave six of the Consumer NOW Index shows that for the first time consumer sentiment and future outlook has climbed higher than where it started in wave 1.

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How do 13 fast-food brands rank among consumers?

Although McDonald’s vs. Burger King has arguably been the biggest fast-food rivalry in recent years, Chick-fil-A beats them both as the most preferred fast-food brand among US consumers. Thirty-six pe...

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The Consumer NOW Index: Understanding and interpreting the MaxDiff

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). Here, we will focus on the results from the MaxDiff in the...

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