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Insights that bring you closer to your consumer

From Qual to Quant

From Qual to Quant provides a three-step, scalable process, for researchers to leverage advanced quantitative insights as an alternative to qualitative research.

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A Letter from quantilope CEO Peter Aschmoneit on the company's $28M Series B Investment Round

Hello world! If you haven’t heard about us, we are quantilope, a SaaS company founded in 2014 in Hamburg, Germany. We are on our mission to transform the global consumer insights industry with our Agi...

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What does the workout culture look like before, during, and after COVID-19?

We surveyed 489 physically active to understand how exercise habits have changed during COVD-19. Specifically, we asked consumers about their exercise frequency, types of workouts, drivers of working ...

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Thank you for voting for quantilope in the GRIT Top 50!

Following one full year in the US, quantilope has made it's debut on the GRIT reports "Top 50 Most Innovative Companies" list!

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These are the top 3 advertising claims for retailers going Back to School

Using a MaxDiff, we measured the preference towards 15 advertising claims to help brands identify the right messaging for their Back to School campaigns.  

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How to set up, launch, and analyze implicit research in 1 - 3 days

Watch now: quantilope's presentation from TMRE's Summer Digital Week discussing how to set up, launch, and analyze implicit research in 1 - 3 days.

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How do 13 fast-food brands rank among consumers?

Although McDonald’s vs. Burger King has arguably been the biggest fast-food rivalry in recent years, Chick-fil-A beats them both as the most preferred fast-food brand among US consumers. Thirty-six pe...

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Where is the #mrx industry headed post-pandemic?

Where is the #mrx industry headed post-pandemic? quantilope joins Greenbook's Insights Leaders Roundtable to discuss.

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'Happy' meal vs. 'indulgent' meal: what do consumers associate with top fast-food brands?

quantilope's Fast Food Insights Study features an Implicit Multiple Association Test (MAT) to examine the different characteristics, occasions, and motivations that consumers subconsciously associate ...

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Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis. 

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