The 3 major time wasters in quantitative market research.
How reputable brands now accelerate their market research The digital transformation of quantitative market research arrived long ago. A wide range of programs and tools are now relying on the digitization of data in order to achieve higher speeds. But, when we look at the daily routines of professional market research, we still find many […]
High data quality – automized
Contemporary solutions for fast data corrections – without cheaters, straight-liners or speeders Quality is a top priority in market research – and for good reason. Insights are the basis for decisions on important issues regarding products and services. Good data cleaning is part of the standard and is essential for correct results. The accelerating speed […]
The right concept at the touch of a button.
Fast evaluation and optimization of concepts and products The concept test is one of the greatest treasures of quantitative market research. When it comes to evaluating and rating concepts, concept tests have enjoyed popularity for decades. These tests have always been one of the most frequently used processes in market research. This hasn’t changed in […]
Agile Insights revolutionize market research
We have come to a new generation of consumer insights Everything must now move faster than ever before. Our business life requires fast, secure processes, valid results with the push of a button, transparency, overview and maximum flexibility on every front. This is something we’re already well aware of for many aspects of a company. […]