Where is the #mrx industry headed post-pandemic?

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Where is the #mrx industry headed post-pandemic? quantilope joins Greenbook's Insights Leaders Roundtable to discuss.

 

COVID-19 Insights Leaders Roundtable: Edition 8

 

The theme for this week's Insights Leaders Roundtable is best summed up as “Just Do It”! From the expectation of a “swoosh” recovery curve reminiscent of the Nike logo to the pragmatic reality of just getting on with the business of business in all its new dimensions. Our panelists emphasized a mentality that the industry is in demand, we have work to do, and the future is waiting for us even if we don’t know exactly what it looks like yet.

 

Panelists include: 

 

  • Dr. Thomas Fandrich, Managing Director – U.S. – Quantilope – The Agile Insights Platform
  • Melanie Courtright, CEO – Insights Association
  • Graham Page, Global MD – Media Analytics, Affectiva
  • Gary S. Laben, CEO – Dynata
  • Simon Dannatt, CEO – The Sound

As always, the discussion focused on the same four topics:

 

  • What is changing in the industry as a result of COVID-19 (business levels, shifts in methodologies, new client priorities, etc.)
  • How are you as leaders adapting personally (tips, ideas, best practices)?
  • How are your businesses adapting?
  • What comes next? What are the opportunities for the future when things calm down?

Listen to the full podcast recording here - https://bit.ly/2ZL2U2l

 

For further insights to support research during covid-19 be sure to check out the latest insights from quantilope's Consumer NOW Index - https://bit.ly/3gpcxJD

The Consumer NOW Index is an ongoing measurement of the reactions and adjustments to changing micro and macro events impacting consumers lives, families, work, health, and a general sense of self. 

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