Where is the #mrx industry headed post-pandemic?
Where is the #mrx industry headed post-pandemic? quantilope joins Greenbook's Insights Leaders Roundtable to discuss.
The theme for this week's Insights Leaders Roundtable is best summed up as “Just Do It”! From the expectation of a “swoosh” recovery curve reminiscent of the Nike logo to the pragmatic reality of just getting on with the business of business in all its new dimensions. Our panelists emphasized a mentality that the industry is in demand, we have work to do, and the future is waiting for us even if we don’t know exactly what it looks like yet.
- Dr. Thomas Fandrich, Managing Director – U.S. – Quantilope – The Agile Insights Platform
- Melanie Courtright, CEO – Insights Association
- Graham Page, Global MD – Media Analytics, Affectiva
- Gary S. Laben, CEO – Dynata
- Simon Dannatt, CEO – The Sound
As always, the discussion focused on the same four topics:
- What is changing in the industry as a result of COVID-19 (business levels, shifts in methodologies, new client priorities, etc.)
- How are you as leaders adapting personally (tips, ideas, best practices)?
- How are your businesses adapting?
- What comes next? What are the opportunities for the future when things calm down?
Listen to the full podcast recording here - https://bit.ly/2ZL2U2l
For further insights to support research during covid-19 be sure to check out the latest insights from quantilope's Consumer NOW Index - https://bit.ly/3gpcxJD
The Consumer NOW Index is an ongoing measurement of the reactions and adjustments to changing micro and macro events impacting consumers lives, families, work, health, and a general sense of self.