Next Generation Research: AI Consumer Insights

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quantilope-new-personality-ai-method
@rocketclips, AdobeStock

quantilope introduces its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. 

 

A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways.

 

In just 15 minutes viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.

 

The session was presented at the dais 2021, Data Analytics & Insights Salon.

Watch quantilope's 15 min session now!

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