Blog

Insights that bring you closer to your consumer

Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis. 

Read More

Introducing a new manage section for enhanced collaboration

quantilope’s updated manage section is designed to support remote collaboration for research teams working from home. The new manage section features tools to improve communication within the platform...

Read More

Consumer NOW Index – A Dive into the Maximum Difference Scaling

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). The analysis of each wave is based on advanced research me...

Read More

Video: What kind of research should brands conduct in a crisis?

quantilope co-founder and US Managing Director Tom Fandrich discusses the three types of research all brands should conduct to help navigate a crisis.  

Read More

Five categories that brands should consider when evaluating their research partners

The understatement of the year is that the COVID-19 pandemic has changed how all organizations do business. Quarterly and annual marketing campaigns have been turned upside down.  Consumer insights te...

Read More

Video: How to leverage technology for faster research with meaningful impact

Earlier this week, quantilope joined our peers in the insights community at the TMRE Digital Week for a three day virtual conference discussing best practices for innovating research processes, levera...

Read More

Consumer NOW Index - Wave 3 & 4

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). While this article deals in particular with the new insigh...

Read More

Consumer NOW Index - wave 2

Last week, quantilope launched the Consumer NOW Index, an automated weekly tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, wor...

Read More

The Consumer NOW Index

Consumers by nature, are adaptive. When trends change, they switch the brands and styles they wear. When new technologies are released, they resist, and then they observe a life that can be a little e...

Read More

Market research innovator quantilope releases free Consumer NOW Index

Market research innovator quantilope releases the Consumer NOW Index - a free automated research tracker monitoring the dynamic changes of consumer behavior patterns across the US, UK, and Germany.

Read More