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Insights that bring you closer to your consumer

What makes buyers consider fashion brands sustainable?

Sustainability is important to buyers. quantilope has analyzed the potential and opportunities for clothing brands. The current multi-country buyer study shows what it is, specifically, that fashion s...

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What motivates fashion shoppers?

The COVID-19 pandemic has turned fashion shopping upside down. A recent international quantilope study of buyers provides insights into the changed shopping behavior and needs, background, and opportu...

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Personality AI: A Single Question Becomes a Consumer Story

Presented through the lens of the auto industry, quantilope developed an AI research method to unwrap multiple layers of a consumer persona from just a single question.

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Consumer NOW Index: Germans are increasingly exhausted

Overall, people in Germany are in a positive mood regarding their current situation, but the uncertain times are reflected in consumers' emotional state. Satisfaction in German consumers' households i...

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What does the workout culture look like before, during, and after COVID-19?

We surveyed 489 physically active to understand how exercise habits have changed during COVD-19. Specifically, we asked consumers about their exercise frequency, types of workouts, drivers of working ...

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These are the top 3 advertising claims for retailers going Back to School

Using a MaxDiff, we measured the preference towards 15 advertising claims to help brands identify the right messaging for their Back to School campaigns.  

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How do 13 fast-food brands rank among consumers?

Although McDonald’s vs. Burger King has arguably been the biggest fast-food rivalry in recent years, Chick-fil-A beats them both as the most preferred fast-food brand among US consumers. Thirty-six pe...

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'Happy' meal vs. 'indulgent' meal: what do consumers associate with top fast-food brands?

quantilope's Fast Food Insights Study features an Implicit Multiple Association Test (MAT) to examine the different characteristics, occasions, and motivations that consumers subconsciously associate ...

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Consumer NOW Index – A Dive into the Maximum Difference Scaling

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). The analysis of each wave is based on advanced research me...

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Consumer NOW Index - Wave 3 & 4

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). While this article deals in particular with the new insigh...

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