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Insights that bring you closer to your consumer

Consumer NOW Index - wave 2

Last week, quantilope launched the Consumer NOW Index, an automated weekly tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, wor...

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The Consumer NOW Index

Consumers by nature, are adaptive. When trends change, they switch the brands and styles they wear. When new technologies are released, they resist, and then they observe a life that can be a little e...

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How do consumers in the United States, Germany, UK, and China vary in their views towards sustainability?

In quantilope’s recent study, we investigated how consumers from the US, UK, Germany, and China differ in their views on sustainability and it’s impact on personal habits and purchasing behavior. We s...

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3 Key Insights from the Insights Report 2020

Insight management in a changing world: What's motivating and challenging leaders in the consumer insights industry? 

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What's the value of a Super Bowl ad?

Each year, brands across all sectors allocate millions of ad dollars to secure a coveted Super Bowl commercial. For some, the 30-second spots have created memorable brand moments while others are left...

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We asked 400 US auto consumers, and they're not as excited about electric cars as you may think

As the auto industry heats up with new feature innovation and an emphasis on electric (BMW, Mercedes, Porsche, and Volvo have all announced electric cars coming in 2020 and 2021) we wanted to learn mo...

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Which states are consumers willing to pay the most for a pair of new sneakers?

Earlier this week, we reviewed subconscious consumer associations across different sneaker brands. Today, we’re going to take a look at consumers’ willingness to pay for sneakers across different prof...

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Closer to the Consumer: A Year in Review

Earlier this year, we introduced quantilope’s “Closer to the Consumer" blog series. Our goal was to build a series of advanced, syndicated customer insight studies focused on market trends and changin...

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Do men not drink Grey Goose?

Earlier this week, we reviewed subconscious consumer associations across different alcohol categories including vodka, rum, tequila, whiskey, and cognac. Today, we’re going to take a deep dive into vo...

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According to 500 US consumers, these are the best alcohol types to give as a gift this holiday season

With the holiday gift-giving season quickly approaching, it’s easy to find yourself more stressed out than excited. Luckily though, December is the biggest month for alcohol gifting and is almost alwa...

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