Based on neuroscience research, the Multiple Association Test (MAT) is an implicit research method used to uncover subconscious associations towards multiple brands or products. An MAT measures which brand or product consumers associate most strongly with certain items (e.g. qualities, traits, emotional goals).
Benefits of quantilope's MAT:
Among the different vodka brands, Belvedere over indexes on 'status' but falls below the category average on 'curiosity', 'trust', and 'reason'. Tito's out performs both the category average and the other vodka brands in its association to 'freedom' while Svedka has the highest associations to 'trust' and 'reason'.
Grey Goose attracts many implicit associations however the brand is not very distinct compared to its competitors.