Based on neuroscience research, the Multi Implicit Association Test (MIAT) is an implicit research method used to uncover subconscious associations toward multiple brands or products. An MIAT measures which brand or product consumers associate most strongly with certain items (e.g. qualities, traits, emotional goals).
quantilope's MIAT is fully automated, allowing users to drag and drop the method into their survey, add customizations, and watch results populate in real-time.
Benefits of quantilope's automated MIAT:
Among the different vodka brands, Belvedere over indexes on 'status' but falls below the category average on 'curiosity', 'trust', and 'reason'. Tito's out performs both the category average and the other vodka brands in its association to 'freedom' while Svedka has the highest associations to 'trust' and 'reason'.
Grey Goose attracts many implicit associations however the brand is not very distinct compared to its competitors.