Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumer's place in relation to a specific product or service.
Benefits of quantilope's PSM:
$1 is the optimal price for the product, while $1.19 is the category price that the consumers perceive as normal.
$1 will attract the largest proportion of possible and certain buyers.
Consumer willingness to pay is highest for the 'Whole-Nut' product.