The A/B test is a monadic test procedure in which several similarly structured respondent groups (monads) evaluate various stimuli. This allows communication ideas, product concepts, and specific advertising materials to be compared with each other simply and reliably.
Which product concept is most likely to win over potential customers?
Which advertising message will attract the most attention?
Is one of the packaging designs considered especially credible/attractive?
How well do different product variants suit the brand?
The monadic A/B test is implemented in quantilope in such a way that it is easy for the user to understand and offers flexible configuration options at the same time. For instance, a virtual tachistoscope can be used for realistic implementation, and the corresponding stimuli can be simply uploaded as images or video. The definition of the relevant quotas for ensuring subgroup (monad) structural equality provides additional methodological analysis quality and validity. A/B groups are assigned completely automatically based on the specified quotas, analysis, and visualization.
Directly implementable management insights
Results within a few seconds
Clear, comprehensible set-up
Reliable methodology and analysis
Flexible application possibilities
Automatic calculation and visualization
Comparative product evaluation
The “Whole Nuts” product variant is by far the most likely to win over potential customers and appears the most credible, while “Special Edition” is the most eye-catching.
Product brand fit
The “Whole Nuts” variant suits the brand best, the “Special Edition” least.
Coca-Cola’s “Pool boy” commercial is the most original and easiest to remember. But all three commercials enjoy roughly the same level of credibility.Brand consideration
Using the control group (no commercial) as a reference, Coca-Cola’s increase in brand relevance is much greater with the “Pool boy” commercial than with the “Neuer” commercial.