Based on neuroscience and reaction time measurements, MAT shows in just a few clicks which brands or products are most strongly subconsciously associated with different characteristics.
How is a brand positioned compared to its competitors?
Is the profile of a brand distinct and unique?
Which brands 'owns' which associations in consumers' minds?
Which product design fits best to the category?
quantilope’s easy, fun implementation allows the Implicit Multi Association Test to be used even without technical or statistical knowledge. At the same time, the quantilope software ensures measurements made on the basis of established neuroscientific insights. The automatic calculation, analysis, and visualization provides you with results in real time that generate immediate impact for your use case.
Management KPIsMatch attracts many implicit associatons, the brand profile, however, is little distinct compared to the competitors.
Brand profilesWhile Tinder stands for freedom, Elite Singles is spontaneously associated with status and reason.
CompetitionLoveScout24 and eharmony are perceived as similar; Tinder strongly owns the 'freedom' characteristic.
ProductAmong all tested product designs, one is most strongly associated with the desired characteristics, all others do not match the desired strategic brand goals.