TURF (Total Unduplicated Reach and Frequency) analysis is used to identify the combination of products, features, or advertising media ('items') that has the greatest reach by appealing to the most amount of consumers.
TURF can also be used to determine the average number of products in the portfolio that each consumer will be reached by.
What – and how many – new product/services should I add to extend my product line to optimize purchase potential?
What new flavors can I introduce to increase my total reach of consumers?
How do I manage to reach at least 80 percent of my target group with the smallest possible number of product variants?
quantilope's end-to-end, automated, platform means that you can easily launch your own TURF studies without statistical expertise. Real-time analysis during the field phase provides instant results that are automatically visualized in clear, easy-to-read charts.
Which Pizza Flavors Appeal the Most Amount of Consumers? Pepperoni pizza is the most popular. It achieves a Single Reach of over 70 percent.
What Combination of Pizza Flavors Will Reach the Most Amount of Consumers?When produced together - The Pepperoni and Margherita or Pepperoni and Antipasti pizza reach 84 percent of the target group.
How Can I Avoid Cannibalizing My Own Product Portfolio?To avoid cannibalization effects, those frozen pizzas which are further apart on the substitution map should be combined.
A manufacturer of frozen pizzas wants to expand its target group
Which variants of frozen pizzas must be offered in order to serve the market optimally?
Conducting an automated TURF Analysis
Query existing and new variants of frozen pizzas
Actionable insights with the click of a button
Optimized product portfolio to expand the target group