Measure unintended associations that consumers make with your brand and your competitors.
quantilope Brand Association measures the implicit association profile of your brand and that of your competitors. Neuroscientific measurement methods make visible your brand's current standing and ways you can optimize your brand's added value.
In cooperation with
Implicit brand image
Implicit strength of association
Strenghts and weaknesses
What strengths can I use to sharpen my brand's profile?
Which weaknesses can damage my brand image?
Make implicit measurements of your product idea market potential.
Measure the perception of your brand over time
Identify tomorrow's product tops and flops
Measure unintended associations that consumers make with your brand and your competitors'.
Determine your product's optimal price.