Continuous measurement of brand performance in the competitive environment as well as success and impact measurement of marketing measures for the brand.
In brand tracking, the performance of a brand in a competitive environment is measured continuously and regularly at specific times (e.g. monthly) on relevant KPIs. These KPIs include awareness, usage, image, strengths and weaknesses. With it, development of the brand over time can be mapped and monitored.
Make implicit measurements of your product idea market potential.
Measure the perception of your brand over time
Identify tomorrow's product tops and flops
Measure unintended associations that consumers make with your brand and your competitors'.
Determine your product's optimal price.