Measure the behaviour and motives of your (potential) customers.
quantilope Usage & Attitude measures the usage patterns and motives of consumers in your product category. This enables you to identify your own strengths and weaknesses and develop effective growth strategies.
Purchase drivers for your product category
Purchasing factors in a competitive comparison
Brand image compared to the competition
Product benefits by target group
Age structure of your customers in a competitive comparison
Product category analysis
Success factors of the product category
Make implicit measurements of your product idea market potential.
Measure the perception of your brand over time
Identify tomorrow's product tops and flops
Measure unintended associations that consumers make with your brand and your competitors'.
Determine your product's optimal price.