Experience quantilope's Latest Advanced Method: Segmentation!

Automated Need-based Segmentation

In this 20 minutes masterclass, quantilope introduces a safeguard for brand innovation with an automated solution for need-based segmentation. Using a case study, you will experience a 4-step approach for easily implementing automated segmentation into your market research projects. Viewers will leave with an understanding for how to leverage automation to unlock segment deep dives in just a few days and to ensure their product innovation, pricing, and communication strategies are properly in line with the needs of various their target groups.

Presented by:
Madita Brandhorst, Senior Solution Consultant at quantilope

HubSpot Video

Length 20 minutes

Automated Need-based Segmentation
quantilope's segmentation uses a need-based approach, meaning the method starts by capturing consumer responses to need-statements (asked through a MaxDiff to allow for tradeoff decisions).  The responses to these need-statements are then analyzed through a series of AI-driven algorithms on the backend, allowing our clients to focus the majority of their time on the actual results themselves. 

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