In this 20 minutes masterclass, quantilope introduces a safeguard for brand innovation with an automated solution for need-based segmentation. Using a case study, you will experience a 4-step approach for easily implementing automated segmentation into your market research projects. Viewers will leave with an understanding for how to leverage automation to unlock segment deep dives in just a few days and to ensure their product innovation, pricing, and communication strategies are properly in line with the needs of various their target groups.
Madita Brandhorst, Senior Solution Consultant at quantilope
Length 20 minutes
Automated Need-based Segmentation
quantilope's segmentation uses a need-based approach, meaning the method starts by capturing consumer responses to need-statements (asked through a MaxDiff to allow for tradeoff decisions). The responses to these need-statements are then analyzed through a series of AI-driven algorithms on the backend, allowing our clients to focus the majority of their time on the actual results themselves.
More advanced research methodologies
Head of Marketing - US
Senior Manager Communications & PR