Personality AI is an advanced and innovative method that can help brands identify specific personality traits of their consumers through one single question, based on psychology’s “Big Five” traits. It can be used for a large variety of use cases like Innovation/Concept Tests, Ad Tests, U&A Studies, Brand Research, and as support for Segmentation Studies.
Benefits of quantilope's Personality AI:
- Data collection is made very simple and cost-efficient through just one single question
- Lower chance of respondent fatigue as opposed to a standard rating scale matrix
- Ensured high-quality data through automated data cleaning, removing poor quality answers from open-text fields