Personality AI is an advanced and innovative method that can help brands identify specific personality traits of their consumers through one single question, based on psychology’s “Big Five” traits. It can be used for a large variety of use cases like Innovation/Concept Tests, Ad Tests, U&A Studies, Brand Research, and as support for Segmentation Studies.
Benefits of quantilope's Personality AI:
Consumers who score high on security don’t use electric vehicles because ‘batteries are difficult to recycle’, ‘charging stations are hard to find’, and they have ‘low range’.
Consumers who prefer BMW score high on ‘security’ (they like predictability) while those who prefer Tesla score high on ‘openness’ (they are willing to try new things)