Watch quantilope's presentation from IIEX Forward to learn about how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research.
AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House
Market research continues to innovate to become quicker, more flexible and more democratized. In particular, AI driven DIY research has evolved to make it easier for researchers to outsource less and to run their own advanced projects in a fraction of the time, effort, and cost of working with traditional providers.
In this session, quantilope will provide a deep dive into how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research. Viewers will leave with a step-by-step guide for how to conduct their own research in a more lean & flexible way. For those in need of technical or research expertise, we’ll introduce a future ‘third way’ of conducting research, building on the virtues of traditional providers and DIY research with a DIT model (Do-It-Together).
Speakers: Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope and Hugues Dumouza, Head of Research Consulting at quantilope