Lizenzpakete für jeden Bedarf.

Essential

Basislösung für Do-it-yourself Marktforschung

  • Professionelles Survey-Tool
  • Feldphasenmanagement mit Data Cleaning
  • Vollwertiges Statistik-Analysetool
  • Live Dashboarding
  • Export als XLS und PPT

Advanced

Automatisierte Tools für professionelle Bedürfnisse.

  • Alles aus Essential zzgl.:
  • 15 automatisierte Marktforschungstools:
    Brand, Customer Feedback, Advertising, Product, Price
  • Professionelle Methoden
    z.B. A/B Test, NPS®, MaxDiff

Enterprise

Komplettlösung für sämtliche Fragestellungen.

  • Alles aus Advanced zzgl.:
  • 10 automatisierte Premium-Tools
  • Premium Methoden: Choice-based Conjoint, Implizites Neuromarketing
  • APIs zu bestehenden Systemen, z.B. zum CRM System
Details

Das erwartet Sie:

Research Features
Essential
Advanced
Enterprise

DIY

Studien selbst entwerfen und aufsetzen
Research Features
Essential
Advanced
Enterprise

Brand

Brand Health
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Brand Association (Implizit)
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Brand Pre-Post Tracking
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Enterprise

Customer

Customer Feedback
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Usage & Attitude
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Target Group Analysis
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Customer Journey
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Advertising

TV Pretest
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TV Animatic Pretest
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Digital Pretest
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Print Pretest
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Advertising Pre-Post Tracking
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Brand Fit (Implizit)
Research Features
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Product

Concept Test
Research Features
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Concept Price Test (PSM)
Research Features
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Product Design (Conjoint)
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Name Test
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Claim Test
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Packaging Test
Research Features
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Design Test
Research Features
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Enterprise
Idea Screener (Implizit)
Research Features
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Price

Price Test (PSM)
Research Features
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Enterprise
Brand-Price Conjoint
Research Features
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Enterprise

Category

Theme Association (Implizit)
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Enterprise
Category Association (Implizit)
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Methoden

A/B Test (monadisch)
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Enterprise
Net Promoter Score® (NPS)
Research Features
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Enterprise
Price Sensitivity Meter (PSM)
Research Features
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Choice-based Conjoint
(CBC mit Hierarchical Bayes)
Research Features
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Implizite Methoden (Neuromarketing)
Research Features
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Maximum-Difference-Scaling (MaxDiff)

Software Features

Research Features
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General

All-in-one Solution von der Frage bis zum Dashboard
Research Features
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Automatisierte Tools
Research Features
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Teamwork mit Rollenmanagement
Research Features
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Individuelle Featureentwicklung
Research Features
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Import bestehender Daten (z.B. codierte offene Antworten)
Research Features
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Enterprise
Daten auf deutschen bzw. europäischen Servern
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Survey

Kommentierungsfunktionalität
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Enterprise
Fortgeschrittener Survey-Editor
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Filterführung
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Mitnahmelogiken
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Screenout- und Quotensteuerung
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Antwortrotationen
Research Features
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Responsives Fragebogendesign (mobile ready)
Research Features
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Field

Zugang zu globalen Panelanbietern
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Feldphasenmanagement
Research Features
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Enterprise
Automatisches Data Cleaning
Research Features
Essential
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Weitergabe von URL-Variablen
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Integration eigener Panels
Research Features
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Enterprise

Analyze

Echtzeit Dashboards
Research Features
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Zielgruppen Profiler (Drill Downs)
Research Features
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Mittelwerte und Häufigkeiten
Research Features
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Kreuz-Tabellierungen
Research Features
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Automatische Signifikanztests
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Eigene Zielgruppen/ Segmente anlegen
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Enterprise
Eigene Variablen anlegen
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Automatisierte Charttypen-Auswahl
Research Features
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Treiberanalyse
Research Features
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Marktsimulationen
Research Features
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Report

Vorgefertigte Reports für Tools
Research Features
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Spezielle Charttypen für Methoden
Research Features
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Automatische Interpretationen (z.B. für PSM)
Research Features
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Ordnersystem für unterschiedliche Reports
Research Features
Essential
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Enterprise
Multi Dashboard Ansicht
Research Features
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Individuelle Chart-Layouts (z.B. Farben, Labels, Achsen)
Research Features
Essential
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Enterprise
One-Click PPT Export
Research Features
Essential
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Enterprise
White Label PPT Export
Research Features
Essential
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Enterprise
Tabellierung als Excel Export
Research Features
Essential
Advanced
Enterprise
Rohdaten als Excel Export
Research Features
Essential
Advanced
Enterprise
Rohdaten als SPSS-Export

Haben Sie spezielle Anforderungen und möchten mit einem unserer Experten sprechen?

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