Track Ehrenberg-Bass metrics (CEPs, Mental Availability, Mental Advantage) on quantilope's automated AI Consumer Intelligence Platform
Science-Backed Growth
Grow your brand with actionable metrics from the Ehrenberg-Bass Institute.
Replace your brand funnel or add to it with new metrics from the Ehrenberg-Bass Institute, including Category Entry Points, Mental Availability, and Mental Advantage – all fully automated and easy to use.
Real-time tracking insights
Don’t wait for an agency to send you preliminary insights to start strategizing.
Automated tracking empowers you to act and react at a speed ahead of competition with direct, real-time access to your data.
Automated, end-to-end efficiency
Less manual calculations, more time for strategic thinking.
Instantly launch new waves with a click of a button and watch your charts automatically update before your eyes. With Flexible Time-Based Analysis, split your tracking data by any time period you wish!
Effortless tracking with the
#1 Technology for Market Research
As the #1 market research technology (Greenbook GRIT 2024 & 2025), quantilope’s AI-powered platform offers the best tracking solution. It’s fast, simple, and AI-driven - enabling researchers to track high-quality, actionable opportunities to drive meaningful business growth.
Step 1: Easily Easily draft your survey using drag & drop modules.
Step 2: Set up your first wave in just a few clicks. Launch new waves instantly whenever you need.
Step 3: Connect to any panel worldwide, thanks to quantilope’s panel agnostic capabilities.
Step 4: Monitor and analyze results in real time, with automated significance testing and the help of quantilope’s AI co-pilot, quinn!
Step 5: Share findings with your team and key stakeholders through a shareable dashboard link - which updates in real time with any changes made.
Better Brand Health Tracking
Based on Professor Jenni Romaniuk's esteemed research at the Ehrenberg-Bass Institute for Marketing Science, Better Brand Health Tracking (BBHT) revolutionizes the way brands track consumer metrics over time. Using Mental Availability and Mental Advantage analyses, BBHT arms businesses with real-time insights and actionable solutions, driving strategic decision-making and accelerating brand growth.
How
Florida's Natural used quantilope's Automated BBHT:
Additional
CI Tracking
Use Cases
- Brand Tracking Funnel
- Ad Tracking
- Product Launch Tracking
- Satisfaction Tracking
- Trend Tracking
Client testimonials
“It’s exciting to see quantilope automate a new, innovative approach to brand health tracking - introducing new metrics from the Ehrenberg-Bass Institute that unlock actionable insights right out of the gate and identify opportunities for brand growth."
Kelly Wade
- Director of Marketing at Florida's Natural
"One of the main reasons we decided to go with quantilope [for tracking] was because they matched what we had to have - a flexible solution that was fast, provides data in real time, and has the ability to work hands-on."
Chris Wardlaw
- Global Research and Insights Director at MoneyGram
“One of the things that’s amazing and really unique about our quantilope tracking setup is that we can pop new emerging trends into our study without impacting the trending of any other data; this helps us to be really agile and mindful of our budget."
Abbey Fennelly (Hubregsen)
- Sr. Consumer Insights Manager at Kraft Heinz
Get your demo now!