Events and Webinars

More information coming soon!

2 Years of Integrated AI Driving Real-World Research Innovation

Join quantilope to discover the unexpected ways AI can drive research innovation and value for your insights team. Whether you’re a team of 1 or 100, this session will focus specifically on the tested and proven use of an integrated AI assistant to support high quality research, drawing on two years of real-world integration and learning from our AI assistant, quinn. We will detail how AI can empower you to do more with less and how the right applications of AI can turn AI assistants into an extension of your own team.  Specifically, you’ll learn how an integrated AI assistant can instantly uncover the key insights hidden within your data, create charts and reports for you, and significantly accelerate the delivery time of crucial insights to your business.

Key Takeaways

• Learn how AI can not only drive efficiencies but become an extension of your own team.
• Learn what an integrated AI agent actually looks and how it can work in an end-to-end platform
• Understand the specific use cases - where integrated AI is now a reliable and innovative driver of speed and quality.

Speakers
Dr. Beatrice Capestany, Senior Global Director, Solutions Consulting, quantilope
Dr. Jannik Meyners, Senior Director of Data Science, quantilope

Register to attend

Modernizing Brand Health Tracking with Automated Mental Availability & Mental Advantage

Innovative metrics from the Ehrenberg-Bass Institute - including category entry points (buying situations that cause consumers to buy a product), mental availability (how often a brand is considered in buying situations), and mental advantage analysis (which buying situations a brand dominates) - are revolutionizing brand growth measurement and ongoing brand health monitoring. This revolution is driven by a new approach to tracking research called Better Brand Health Tracking (BBHT).

Join quantilope's Senior Solutions Consultant Dr Lindsey Guzman for a demo of our fully automated Better Brand Health Tracking solution, built on these innovative metrics from the Ehrenberg-Bass Institute.

In this webinar, you'll discover how to:

• Measure & Track Category Entry Points, Mental Availability, and Mental Advantage: Learn how these innovative metrics, developed by Professor Jenni Romaniuk, reveal the true drivers of brand growth.
• Gain Actionable Tracking Insights: See how our solution translates data into clear, impactful recommendations for stronger marketing strategies.
• Accelerate Time-to-Insights: Explore our automated technology that delivers reliable tracking insights in real-time.
• Learn from Experience: Hear insights and learnings from two years of quantilope's experience running Better Brand Health Trackers across 20+ markets, 100+ categories, and 1000+brands.

Plus: We'll share compelling data on the correlation between mental availability and real-world sales growth.

Speaker
Dr. Lindsey Guzman, Senior Solutions Consultant, quantilope

Registration link coming soon!