Events and Webinars

Upcoming Events

May 18, 2022: The Food & Drink Trends & Innovations Conference | Onsite Event | London, UK

Experience quantilope's solutions for automated, quantitative and qualitative market research for food brands.

Eventpage

June 20-21, 2022: IIEX Europe - The Future of Consumer Insights and Market Research | Onsite Event | Amsterdam, Netherlands

quantilope is a Platinum Sponsor of IIEX Europe 2022 in Amsterdam and presents the latest trends on automated, quantitative and qualitative market research.

Eventpage

Oct. 26th - 28th, Insights Association CRC

More details coming soon. 

Past events

May 2022: Greenbook Webinar, How to Design an Effective Brand Tracker with Palermo's Pizza

Watch Hugues Dumouza, Head of Research Consulting, and Sam Usher, Research Consultant, at quantilope lead an in-depth discussion on the benefits of brand tracking and a framework for how to design an effective brand and campaign tracker. 

You'll also get a front-row seat to a fireside chat with quantilope and John Leonardo, Head of Marketing at Palermo’s Pizza, as they discuss the benefits and impact of automated tracking.

Webinar Recording - https://www.quantilope.com/webinar-greenbook-palermos-tracking

May 2022: Quirk's Event - Driving Your Marketing Research Forward | UK Onsite Event | London, UK

The consumer intelligence imperative: Taking control of your market research

Brands have been faced with decades worth of change in the past two years – inflation, supply chain issues, the emergence of challenger brands and the metaverse to name just a few. All with immediate impacts on consumer relationships and longer term profitability.

How can brands keep up? Traditional approaches to market research come up short when faced with the staggering pace of change we’ve experienced recently.

Join market research technology expert Carl West and Tiphaine Nilias from Statista as they discuss the impact of these trends, the new consumer intelligence imperative, and taking control of your market research.

In this presentation you’ll learn how to:

  • Increase research frequency to increase consumer relevance.
  • Automate reporting to help double down on the brand story.
  • Achieve efficiency in your reporting for high levels of stakeholder satisfaction.
  • Make ‘amazing’ the benchmark for your market research.

Topics covered:

  • COVID-19/new consumer
  • Automated research
  • New techniques – qualitative and quantitative
  • Hybrid/mixed methods (qual, quant, mobile, SM)
  • Global/international research
  • Assessing marketing research technology vendors
  • Mobile research
April 2022: IIEX | US Onsite Event | Austin, TX
Learning From Insight Leaders: Successful Product Launches with SharkNinja
 

With over 20 new product launches a year, SharkNinja knows just how important it is to include high-quality consumer research in every innovation project and product launch. 

In this session, Kristin Schaffrath, Head of Shark Global Consumer Insights at SharkNinja, and Hugues Doumza, Head of Research Consulting at quantilope will present how the home appliance company safeguards innovation with robust consumer insights and the integral role that research plays in every new product launch. This session will also feature a look at how SharkNinja has been able to run 20 TURF studies in the past 9 months and the impact the method and automated advanced research has had for the global brand.

April 2022: Quirk’s Chicago | US Onsite Event | Chicago, IL

Quantilope and Gopuff: Driving growth through iterative research

Household essentials delivered in minutes? Gopuff has you covered. As a fast growing leader in local delivery, Gopuff puts consumer research at the heart of their marketing and advertising strategies to expand into new markets and acquire new customers.

Join Jack Freund, senior manager of consumer and brand insights at Gopuff, and Gianna Saladino, research consultant at quantilope to learn how Gopuff:

  • Develops consumer research strategies to drive growth.
  • Leverages insights automation to support fast, iterative, campaign creations and launch.
  • Partners with quantilope for top-tier reliable research.

Key Takeaways:

  1. How to leverage automation to support iterative research processes.
  2. The impact of iterative research to safeguard new marketing and advertising campaigns.
  3. Ways to run research projects that quickly deliver high-quality results.

Topic(s) Covered:

  • Automated research
  • Effective vendor/client relationship management
  • Hybrid/mixed methods (qual, quant, mobile, SM)
  • Industry trends – future of marketing research
March 2022: Greenbook Brand Tracking Tech Showcase - Fireside chat with Edmunds

Friday, March 4th, 2022 at 1:00pm EST

Access to full recording here: https://www.quantilope.com/webinar-brand-tracking-edmunds-fireside-chat

Join quantilope for an introduction into how you can leverage the power of automation and AI to streamline your brand tracking process. In this session, you’ll learn how to easily set up, run, and analyze multiple waves of a brand tracking project while leveraging automatic data analysis, instant report updates, and how to easily implement advanced methods into your tracker.

This session will also feature a fireside chat with Edmunds on how the online car retailer has been able to utilize their results to compare findings across their own brand and competitors, on a National and geo-targeted scale.

Hosted by: Hugues Dumouza, Head of Research Consulting at quantilope, Gianna Saladino, Research Consultant at quantilope and Jessica Caldwell, Exec Director of Insights at Edmunds

March 2022: Qual360 North America

quantilope presentation: Tuesday, March 8th at 11:30am-12:00pm EST

Humanizing insights at scale: The marriage of qual and quant

Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is overlooked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data.

Understanding how the “humanizing insights” framework can drive impact through research Learning how to combine qual and quant data to create better products for your customer Marrying qual and quant through technology innovations.

Presented by : Jenny Lewis & Mike DeGagne


March 2022: TMRE Tech vs. Talent - Fireside Chat with Pax Labs

Wednesday, March 2, 2022 at 12:25 – 12:55pm EST

Access full recording here:
https://www.quantilope.com/webinar-pax-labs-fireside-chat

Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat, generating and interpreting insights on their own, faster than ever before. As a result, insights managers are experiencing more influence and impact on the direction of their company and are able to solve more unique and challenging business questions.

In this fireside chat we’ll hear from Kristen Archibald, Senior Consumer Insights Manager at PAX Labs on how her small team is leveraging research technology to run advanced research projects including Conjoint and MaxDiff faster and easier than ever before. 

Hosted by: Katelyn Ferrara, Client Development Director and Kristen Archibald, Senior Manager of Consumer Insights at PAX Labs

February 2022: Quirk's Wisdom Wednesday Webinar - Conjoint Set-Up

Wednesday, February 23, 2022 from 11:00 a.m. EST - 11:45 a.m. EST

Access full recording here - https://www.quantilope.com/quirks-webinar-how-to-easily-set-up-a-conjoint-february-2022-recording

How to Easily Set Up a Conjoint in Minutes

Have you ever had to deal with the complexity of setting up, running, and analyzing a conjoint (or any advance method for that matter)?


Then your prayers are about to be answered. Join quantilope for an exciting session on how you can leverage an easy-to-use technology solution to build your own custom conjoints with minimal effort. This session will also cover how you can leverage the power of automation to easily launch and instantly analyze your conjoint data as soon as respondents start rolling in. 

Don’t worry if you’re not a conjoint expert - quantilope’s team of certified research consults are here to help! This session will include an overview of how you can easily set up custom attributes and levels, use pricing attributes, and utilize automated analytic outputs like creating market scenarios, attribute importance, part-worth, price response function, and more.

Presented by: Greg Benson, Research Consultant at quantilope

February 2022: Demo Day Webinar

February 9th, 2022 11:00 - 11:45 am EST/4:00-4:45 pm GMT/5:00-5:45 pm CET

Access full recording here -
https://www.quantilope.com/demo-day-february-2022-recording

During this session viewers learned how you can automate your advanced research projects (we're talking Conjoint, TURF, Implicit Association Tests and more) in just 1 - 5 business days, including intuitive survey set-ups, instant data cuts, automatic significance testing and automatic data visualizations.

Hosted by: Peter Aschmoneit, CEO & Co-Founder at quantilope and Madita Brandorst, Senior Solutions Consultant at quantilope

January 2022: Quirk's Wisdom Wednesday Webinar - Pricing Research

Presentation: Wednesday, January 26, at 10:00 a.m. ET

Access full recording here - https://www.quantilope.com/quirks-webinar-automated-pricing-research-january-2022-recording

Automated Pricing Research to Rapidly Enhance Your Brand Pricing Strategy

Pricing research is becoming even more essential for brands. With growing inflation, increased costs of raw materials and supply chain challenges, brands needs to consider their pricing strategies in order to maintain healthy profits. Accurately understanding how much consumers are willing to pay for a product or service is key to brand’s success. The end result is a win-win: Consumers feel their voices are heard and brands maintain (or grow) their profits amidst shrinking budgets to offset the rise in material costs.

Are you ready to enhance your pricing strategy? Join quantilope to learn the right pricing research solutions to easily answer questions like:

  • How high can you increase prices before losing market share?
  • How much can you charge for varying product sizes?
  • What is the acceptable price range for a new product innovation?
  • Are you ready to enhance your pricing strategy? 

Presented by: Michael Springer, Senior Research Consultant at quantilope & Gregory Benson, Research Consultant at quantilope

November 2021: TMRE Live (Nashville, TN | Onsite Event)

quantilope attended TMRE in Nashville on Monday, November 15th - Wednesday, November 17th.

Presentation: Tuesday, November 16th at 4:20-4:45pm CDT


Humanizing Insights at Scale: The Marriage of Quant and Qual

Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant. In this session, quantilope will also sneak peak its new qualitative research solution inColor. Key Takeaways: Learn the “humanizing insights” framework to drive impact through research. Learn how to combine qual and quant data to create better products for your customer. Meet inColor, quantilope’s new qual research solution.

Speakers: Tom Fandrich, Co-Founder & CCO at quantilope and Jenny Lewis, Director of Sales at quantilope

November 2021: Lunch & Learn: Automated Need-Based Segmentation

In this Lunch & Learn viewers got a first look at quantilope's brand new advanced method offering: Automated Segmentation!

Wednesday, November 10th, 2021 at 12:30pm EST

Access full recording here - https://www.quantilope.com/en/thank-you-download-lunch-learn-automated-segmentation-recording

Segmentation is the process of dividing your target market into approachable groups, to allow you to create more personal, actionable, and effective consumer-focused strategies.

Through the power and ease of automation, quantilope's segmentation captures insights at a fraction of the time it takes with other vendors, is intuitive in nature yet sophisticated in results, and provides guaranteed quality without risk of manual errors.

Viewers will leave this session with an understanding of how to set up a segmentation study on quantilope's app, and why quantilope's segmentation is unlike any other in the market. That's because it is:
  • 100% Automated
  • Simple to Use, Sophisticated in Insights
  • Fast Results
  • High Quality
  • Dynamic / Adaptable

Hosted by: Peter Aschmoneit, CEO & Co-Founder at quantilope, Lucas Bremer, CPO & Co-Founder at quntilope, Jannik Meyners, Head of Science at quantilope & Alex Hall, Senior Research Consultant at quantilope

November 2021: The Quirk's Event (New York | Onsite Event)

Tuesday, November 2nd - Wednesday, November 3rd

Presentation: Tuesday, November 2nd at 1:45 pm - 2:15 pm EST

Humanizing insights at scale: The marriage of quant and qual

Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.

In this session, quantilope gave a sneak peak of its new qualitative research solution inColor.

Key Takeaways:

  1. Learn the “humanizing insights” framework to drive impact through research.
  2. Learn how to combine qual and quant data to create better products for your customer.
  3. Meet inColor, quantilope’s new qual research solution.

Topic(s) Covered:

  • Effective vendor/client relationship management
  • Hybrid/mixed methods (qual, quant, mobile, SM)
  • New techniques – qualitative and quantitative

Speakers: Tom Fandrich, Co-Founder & CCO at quantilope and Jenny Lewis, Director of Sales at quantilope

October 2021: Succeet 2021 (Munich, Germany | Onsite Event)

MOC Event Center Munich
Hall 4
Lilienthalallee 40
80939 Munich / Germany

Eventpage

October 2021: CRC 2021 (Dallas, TX | Onsite Event)

Wednesday, October 20th - Friday, October 22nd

Presentation: Wednesday, October 20th, 2021 at 3:35pm 4:00pm CDT

Humanizing insights at scale: The marriage of qual and quant

Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.

Speaker: Mike DeGagne, VP of Sales, US, at quantilope

October 2021: Quirk's Event (London, UK | Onsite Event)

'Driving Your Marketing Research Forward'. At Quirk's Event market researchers and insights managers came together in London.

Transformational change: From traditional market research to an efficient AI-powered insights automation system

October 2021: Lunch & Learn: inColor

During this session quantilope introduced inColor, the new qualitative dimension of quantilope's Insights Automation Platform that captures real-life moments, at scale, in consumers' own words. 

Wednesday, October 6th 2021 at 12:00 PM - 12:30PM EST

Access full recording here - https://www.quantilope.com/en/lunch-learn-incolor-recording

Viewers were given a detailed walk-through of how to use this new technology to elevate insights and increase impact by using features such as:

- Automatic text transcriptions

- Multiple AI-driven Analyses: Sentiments, Keyword Trends, and Facial Emotions 

- Advanced Data Filtering Tools

- Video Showreel Deliverables

Hosted by:
Madita Brandhorst, Senior Solutions Consultant at quantilope & Mike DeGagne, VP of Sales, US at quantilope

September-October 2021: Quirk's Chicago

quantilope attended Quirk's Chicago for a valuable collection of sessions and networking opportunities with leaders in the insights field!

Thursday, September 30th - Friday, October 1st

Presentation: Thursday, September 30, 2021 at 1:45 pm - 2:15 pm CDT

Humanizing insights at scale: The marriage of quant and qual

Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.

In this session, quantilope will also sneak peak its new qualitative research solution inColor.

Key Takeaways:

  1. Learn the “humanizing insights” framework to drive impact through research.
  2. Learn how to combine qual and quant data to create better products for your customer.
  3. Meet inColor, quantilope’s new qual research solution.

Topic(s) Covered:

  • Effective vendor/client relationship management
  • Hybrid/mixed methods (qual, quant, mobile, SM)
  • New techniques – qualitative and quantitative

Speakers: Tom Fandrich, Co-Founder & CCO at quantilope and Jenny Lewis, Director of Sales at quantilope

September 2021: Best of MIE (Utrecht, Netherlands)

MIE, the largest marketing insights event in the Netherlands, was a success! Around 500 attendees met and joined the program on the latest trends and developments in marketing, market research, data analytics and data science. 

You missed this event? No worries, our team of experts is happy to support you.

Learn more about quantilope inColor, the quantilope’s video-based, qualitative research solution or quantilope's insights automation platform for quantitative reserach. 

Contact us

September 2021: Product Launch Event Fall 2021

quantilope shared an exciting announcement about their newest product capability: quantilope inColor

Wednesday, September 15th, 2021
11:00am - 12:00pm ET / 5:00 - 6:00 pm GMT +2

Access Full Recording Now - https://www.quantilope.com/en/thank-you-download-product-launch-event-fall-2021-recording

This new qualitative dimension of our Insights Automation captures real-life moments, at scale, in consumers' own words. This new technology features multiple AI-driven analyses, such as automated text transcription, sentiment analysis, and more.

With the launch of inColor, quantilope expands its existing portfolio to now offer both automated quantitative and qualitative online market research.

Speakers: Dr. Peter Aschmoneit, CEO & Co-Founder at quantilope, Stan Sthanunathan, Strategic Board Advisor at quantilope, Former EVP Insights at Unilever, Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope, Mike DeGagne, VP of Sales, US at quantilope

August 2021: Lunch & Learn: How to Easily Set up a Conjoint in Minutes

Join quantilope for a virtual lunch (on us!) and learn how to quickly and easily set up a Conjoint analysis in the quantilope app!

Wednesday, August 25, 2021 at 12:00 PM - 12:30PM EST

The session will cover how to set up a conjoint in the quantilope app (e.g., creating custom attributes and levels, using the pricing attribute, inputting images/brand logos) and analytic outputs, including:

  • Creating market scenarios
  • Attribute importance
  • Part-worth
  • Share of preference
  • Interpolating price points
  • Product improvement
  • Price response function
  • Product Switching

Presented by: Michael Springer, Research Consultant at quantilope

July 2021: quantilope's Consumer Electronics Webinar

During this Webinar quantilope presented a detailed walk-through of our Consumer Electronics 2021 Study followed by a live Q&A!

Thursday, July 8th 2021 at 12:00 PM - 1:00 PM EST

Access Full Recording Now - https://www.quantilope.com/en/thank-you-download-consumer-electronics-webinar-recording

quantilope's Consumer Electronics (CE) 2021 Study uncovers the general consumer electronics landscape (what devices consumers use, how often they use them, where they're shopping for them, etc.) and includes a deep dive on wearables and smart home devices. 

We take these insights even further through our application of three advanced research methods (MAT, SAT, and MaxDiff), uncovering implicit perceptions around 8 consumer electronic brands, as well as implicit perceptions surrounding smart home devices.

Presented by: Jenna Stearns, Product Marketing Manager at quantilope

June 2021: TMRE @ Home

Access full recording of our Leadership Panel here: https://www.quantilope.com/en/blog/quantilope-events-rising-to-the-new-expectation-leadership-resilience-insights-performance

Presentation: Tuesday, June 8th at 12:30pm - 1:00pm EST

What’s Next In Consumer Behavior

Unlike the year before, 2021 continues to fly by. In this session, quantilope will provide an update on evolving consumer behaviors’, motivations, and needs from our monthly research tracker - the Consumer NOW Index. Viewers will leave with an understanding of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.

Speakers: Johanna Azis, Head of US Marketing at quantilope & Jenna Stearns, Product Marketing Manager at quantilope

Panel Discussion: Wednesday, June 9th at 11:00am - 12:00pm EST

Rising to the New Expectation: Leadership, Resilience & Insights Performance

Hear from insights leaders who led in unique ways to influence executive teams and key stakeholders like never before. What does it take to be heard during times of extreme disruption, noise and competing and fast changing priorities?  What strategies and tactics worked in getting breakthrough insights heard and used?  How can you keep the momentum once the dust settles? 

  • Sprint vs. marathon - Is being nimble and agile sustainable? 
  • The art & science of influence: How to WOW leadership even when you WFH and convincing even the toughest stakeholders. 
  • Hacks to building the common source of truth 
  • Commanding the boardroom – carving out an evergreen role in driving strategy 
  • Bringing humanity back into the workplace – team management 

Speakers: Katelyn Ferrara, Head of Client Development at quantilope, Rosie Balk, Director, Strategic Research & Analytics at American Academy of Dermatology, Ram Ravichandran, Data Science Manager for Growth Engineering at Google, Anthony Lambrou, Director, Corporate Strategy & Innovation at Pfizer, and Ellen Cory, Vice President, Global Enterprise Insight & Strategy at Marriott International

June 2021: quantiCon: Insights Unlocked

Access Full Recordings Now - https://www.quantilope.com/en-us/en/quanticon-insights-unlocked-0

quantiCon provides insights, education, and inspiration to market research professionals.

The second installment will feature 4 quick and engaging talks including a focus on what’s new in consumer behavior, a discussion on how disruptive brands are building their own insights departments, and a look into the new Generation N (Novel).

Agenda:

- 11:00 AM - 11:30 AM - What’s New in Consumer Behavior

- 11:30 AM - 12:00 PM - Disrupting Markets & Building an Insights Department with Chewy & Planterra Foods

-12:00 PM - 12:05 PM - Break

- 12:05 PM - 12:35 PM - The Rise of Generation-Novel: Why a New Breed of Digital-First, Conscious Consumers Can Guide Business Growth

- 12:35 PM - 1:00 PM - From the Ground Up: AMA with quantilope Founders

May 2021: MIE 2021 - Marketing Insights Event (virtual)

MIE is the biggest Marketing Insights Event in the Netherlands. More than 2.500 insights experts, market researchers and data analysts met to get inspired by the latest trends and news.

Watch the recordings of quantilope's inspiring online sessions:

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-iiex-forward-2021

AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House

Market research continues to innovate to become quicker, more flexible and more democratized. In particular, AI driven DIY research has evolved to make it easier for researchers to outsource less and to run their own advanced projects in a fraction of the time, effort, and cost of working with traditional providers.In this session, quantilope will provide a deep dive into how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research. Viewers will leave with a step-by-step guide for how to conduct their own research in a more lean & flexible way. For those in need of technical or research expertise, we’ll introduce a future ‘third way’ of conducting research, building on the virtues of traditional providers and DIY research with a DIT model (Do-It-Together).

Speakers: Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope & Hugues Dumouza, Head of Research Consulting at quantilope

May 2021: IIEX Forward

Watch quantilope's presentation from IIEX Forward to learn about how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research.

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-iiex-forward-2021

AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House

Market research continues to innovate to become quicker, more flexible and more democratized. In particular, AI driven DIY research has evolved to make it easier for researchers to outsource less and to run their own advanced projects in a fraction of the time, effort, and cost of working with traditional providers.In this session, quantilope will provide a deep dive into how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research. Viewers will leave with a step-by-step guide for how to conduct their own research in a more lean & flexible way. For those in need of technical or research expertise, we’ll introduce a future ‘third way’ of conducting research, building on the virtues of traditional providers and DIY research with a DIT model (Do-It-Together).

Speakers: Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope & Hugues Dumouza, Head of Research Consulting at quantilope

May 2021: quantilope's Demo Day

Join quantilope for a detailed walk-through of the capabilities and features of our automated advanced research platform.

Thursday, May 6, 2021 at 12:00 PM - 12:45 PM EST

View Recording Now -https://www.quantilope.com/en/en/qlp-demo-day?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FHXV7HkkkNn8Su-h5EVF4Tz2CQrwi4MWbDt2EqsxmQJQ_3zaNAi8aqBLKc_xdFxDVqarc

Viewers will leave with an understanding for how you can automate your advanced research projects in just 1 - 5 business days, including intuitive set-ups, instant data cuts, automatic significance testing and automatic data visualizations.

Hosted by: Dr. Beatrice Capestany, Senior Solutions Consultant

April 2021: Succeet 2021 Part 1 (virtual)

Succeet Part 1 was the follow-up to the former Research & Results. 

Watch the recording of quantilope's session now:

Stories beat Statistics: How Insight Managers accelerate their impact 

April 2021: IIEX Europe - The future of consumer insights & market research

IIeX Europe is a virtual conference organized and hosted by Greenbook. The top event connects globally-minded insights pros with local business partners. Sessions and topics span the entire insights industry, to offer a snapshot of what’s up-and-coming, while also exploring localized challenges in each region.

Watch the recordings of quantilope's sessions now:

Automated Advanced Research Deliver Scale & Efficiency

5 Powerful Principles to Boost your Insight Management

March 2021: dais Data Analytics & Insights Salon

quantilope presented its new Personality AI at dais 2021 to identify key consumer personality traits.

In the 15-minute session, viewers gain an understanding of how they can use quantilope's Personality AI to gain deep consumer profile insights.

Experience Personality AI now

March 2021: NPD Food Conference, UK

NPD Food & Drink Conference is an international, established conference for the food industry. It's about new trends and product innovation strategies for brand success: future-proof assortments, key nutrition trends, sustainability and consumer-centric brand management. 

Watch the recording of quantilope's 10 min session!

HubSpot Video

The success of food brands is insights-driven. In today’s competitive market, leading brands will be those who truly understand the evolving minds of their consumers - what do they like, dislike, care about, and prefer when it comes to their food choices? In this session, Stefan will share the results from quantilope’s 2021 Food Trends study with a focus on sustainability, packaging, and shopping behaviors. This session will also demonstrate how food brands can leverage state-of-the-art research technology to quickly run their own consumer research projects using AI and automated advanced methods.

Speaker
Stefan Röse, Director Client Development
quantilope

February 2021: Quirk's Global Virtual Event

Join quantilope at The Quirk's Global Virtual Event from Tuesday, February 23rd - Thursday, February 25th!

Agenda - https://www.thequirksevent.com/virtual-global-2021/schedule/#day-1

 

Session 1: Tuesday, February 23rd at 9:20 am - 9:50 am 

 

Register Now

Race and representation: What do consumers expect from brands in 2021?

Following last year’s narrowing focus on race, quantilope sought to better understand the consumer climate around topics like diversity, race and representation. This session will review the key findings from our advanced research study surveying 630 respondents uncovering what consumers want to see from brands and entertainment companies as it relates to race and representation in 2021. quantilope will discuss how a brand’s approach to diversity and inclusion impacts consumer perceptions and provide key recommendations for what insights leaders can take back to their own organizations to support their brand’s diversity efforts.
 

Speakers: Johanna Azis, Head of US Marketing at quantilope & Stephanie Rand, Senior Research Consultant at quantilope

 

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-quirks-virtual-global-event-2021-race-representation

 

Session 2: Wednesday, February 24th at 8:40 am - 9:10 am

Register Now

The role of a researcher is to create transformational change

Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat (generating and interpreting insights on their own, faster than ever before). As a result, insights managers are experiencing more influence and impact on the direction of their company and are solving more unique, challenging business questions. In this fireside chat we’ll hear from leading brands to discuss how they’re leveraging technology to redefine the role that insights managers play within their organizations to focus on the creative, not the repetitive side of research, and to use more advanced methods without breaking the bank. This conversation will also touch on the benefits of insourcing your research capabilities to keep a constant pulse on your consumers with real-time, high-quality insights, to influence marketing and senior leadership teams to take action and develop competitive advantages.
 
Speakers: Katelyn Ferrara, Head of Client Development at quantilope, Casey Berns, Associate Director, Shopper Insights at The Clorox Company & Acky Dinnepati, Director Global Insights at PepsiCo
 
 
February 2021: quantiCon: Action Through Insights

quanticon is quantilope’s inaugural event series providing insights, education, and inspiration to market research professionals. quanticon events are a combination of internal-led presentations, fireside chats, and sessions from industry thought leaders.

The first event in the series, quanticon: Action Through Insights featured 5 quick and engaging talks focusing on what’s new in consumer behavior, innovating insights, and a look at the persuasive strategies to create more meaningful brand experiences. Access the recordings below!

quantiCon: Action Through Insights
Agenda - 
February 17th, 2021

  • 11:00 AM - 11:10 AM - Founders Story
  • 11:10 AM - 11:40 AM - What’s New in Consumer Behavior
  • 11:40 AM - 12:00 PM - Innovative Insights
  • 12:00 PM - 12:05 PM - Break
  • 12:05 PM - 12:35 PM - Six Principles for Designing Persuasive Brands
  • 12:35 PM - 12:00 PM - Best in Class Brand Innovation with Nestlé and Mission Food 

View Recording Now - https://www.quantilope.com/en-us/blog/events-quanticon-action-through-insights-recap

February 2021: Greenbook Insights Tech Showcase

Join quantilope at the Greenbook Insights Tech Showcase to learn more about the most innovative and promising technology solutions in consumer insights.

Thursday, February 11th, 2021 from 11:00am - 3:00pm EST

Register Now - https://events.greenbook.org/tech-showcase/agenda/session/466025


Presentation Time: 1:30pm-2:00pm

Automated Advanced Research Deliver Scale & Efficiency

Introducing quantilope’s end-to-end research platform automating advanced research methodologies. quantilope’s platform maps the entire research process from the survey set up, to fielding, analyzing your data, visualizing, and reporting to deliver high-quality, relevant insights for a fraction of time and cost of full service research providers. Supported by a team of certified research consultants, quantilope empowers insights leaders to do more with less, without sacrificing quality.

In this demo, viewers will learn how they can run advanced research studies (MaxDiff, Conjoint, TURF, Implicit, and more) in less than a week, gain full access & control over their data, and learn about features like instant data cuts to increase total flexibility in the research process. 

Speaker: Dr. Beatrice Capestany, Sr. Solutions Consultant at quantilope
December 2020: DIY Conference
Striving to do more with less is a common expectation across most industries. At the DIY Market Research Conference, you will learn DIY MR solutions, methodologies, techniques, and best practices for extending limited resources and budgets. 
 

Presentation: Tuesday, December 1st at 12:30 pm EST

Presentation: Next-Generation Research: AI Consumer Insights 

A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-diy-digital-week-2020

November 2020: TMRE Digital Week, Guide to Brand Tracking

Join quantilope at TMRE Digital Week to hear some of the latest trends and techniques for delivering insights that drive bottom-line impact, Monday, November 9th - Wednesday, November 11th.

Presentation: Tuesday, November 10th from 12:30pm-1:00pm EDT

 

The Future of Tracking: How to implement a successful brand tracker in 2021

Have you thought about implementing a brand tracker but worried about the cost, resources, or time required to run and manage an effective tracker?

Enter quantilope’s guide to automated brand tracking research. Brands need to be able to react fast to evolving trends affecting their category, or risk being left behind and becoming less relevant than emerging brands. quantilope’s guide to automated brand tracking research offers a solution to safeguard your brand by providing a step-by-step guide for automating your brand tracker; leveraging advanced methods; and ultimately, working faster and smarter with the results.

Speakers: Alex Hall, Research Consultant at quantilope & Vanessa Schröder, Senior Research Consultant at quantilope

Watch the recording here

October 2020: Insights Association CRC

Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.

Tuesday, October 27th at 4:30 pm EST 

Presentation: Next-Generation Research: AI Consumer Insights 

A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.

Watch the recording here

February 2021: Quirk's Global Virtual Event

Join quantilope at The Quirk's Global Virtual Event from Tuesday, February 23rd - Thursday, February 25th!

Agenda - https://www.thequirksevent.com/virtual-global-2021/schedule/#day-1

 

Session 1: Tuesday, February 23rd at 9:20 am - 9:50 am 

 

Register Now

Race and representation: What do consumers expect from brands in 2021?

Following last year’s narrowing focus on race, quantilope sought to better understand the consumer climate around topics like diversity, race and representation. This session will review the key findings from our advanced research study surveying 630 respondents uncovering what consumers want to see from brands and entertainment companies as it relates to race and representation in 2021. quantilope will discuss how a brand’s approach to diversity and inclusion impacts consumer perceptions and provide key recommendations for what insights leaders can take back to their own organizations to support their brand’s diversity efforts.
 

Speakers: Johanna Azis, Head of US Marketing at quantilope & Stephanie Rand, Senior Research Consultant at quantilope

 

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-quirks-virtual-global-event-2021-race-representation

 

Session 2: Wednesday, February 24th at 8:40 am - 9:10 am

Register Now

The role of a researcher is to create transformational change

Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat (generating and interpreting insights on their own, faster than ever before). As a result, insights managers are experiencing more influence and impact on the direction of their company and are solving more unique, challenging business questions. In this fireside chat we’ll hear from leading brands to discuss how they’re leveraging technology to redefine the role that insights managers play within their organizations to focus on the creative, not the repetitive side of research, and to use more advanced methods without breaking the bank. This conversation will also touch on the benefits of insourcing your research capabilities to keep a constant pulse on your consumers with real-time, high-quality insights, to influence marketing and senior leadership teams to take action and develop competitive advantages.
 
Speakers: Katelyn Ferrara, Head of Client Development at quantilope, Casey Berns, Associate Director, Shopper Insights at The Clorox Company & Acky Dinnepati, Director Global Insights at PepsiCo
 
 
October 2020: Insight Platforms Demo Days

The Insights Platform Demo Days are one-day online conferences for software firms, agencies and data providers to demo their capabilities for an audience of potential buyers.

Hear quantilope's platform demo at 10 am on Tuesday, October 20th.

More information here

October 2020: TMRE

TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future.

Presentation: Tuesday, October 6th 12:00 PM

How to create a competitive advantage with automated tracking

In this session, quantilope will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real-time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.

Speaker: Thomas Fandrirch, co-founder at quantilope.

Watch the recording here

Client Success Story: How Flowers Foods Implemented a DIY Research Approach to Launch 28 Advanced Studies in 26 Weeks

Join quantilope for a fireside chat discussing why and how the insights team at Flowers Foods chose to implement a tech-driven DIY approach to research this year. Hear how Flowers Foods has been able to successfully bring quantitative research in-house, drastically increase the control and flexibility of their research process, and managed to conduct 28 advanced research studies in 26 weeks with a lean team of consumer insights professionals. As Andy would say himself, this session will provide key insights into how you can save nearly a million dollars on your budget by leveraging agile insights to conduct research better, faster, and more efficiently.

Watch the recording here


Speakers: Katelyn Ferrara, Head of Client Development & Andy Smith, VP of Consumer Insights at Flowers Foods

September 2020: TMRE Innovating Insights

TMRE's Innovating Insights  Digital Week brings together the most disruptive MR and Insights executives for a series of talks, panels, demos, and live debates on the latest developments in consumer insights. 

Presentation: September 16th, 2020 at 12:30 pm EST

Realtime Segmentation for Fast-Paced Innovators

Innovation remains key for the survival and success of brands. Those who are the best at innovation do so by creating new products and services that cater to very specific customer needs and desires. To achieve this successfully,  brands need to find the right consumer segments to ensure that product, pricing, and communication are in line with their respective needs. However, this often requires advanced methodologies and can take weeks to months - time that many brands do not have given the pressure to innovate quickly.

In this session, quantilope will introduce a safeguard for brand innovation with an automated solution for need-based segmentation. Using a case study from the plant-based meat industry, we will present a 4-step approach for easily implementing automated segmentation into your market research projects. Viewers will leave with an understanding for how to leverage automation to unlock segment deep dives in just a few days and to ensure their product innovation, pricing, and communication strategies are properly in line with the needs of various their target groups


Speakers: Thomas Fandrich, Co-founder at quantilope & Jannik Meyners, Head of Science at quantilope

View the recording here.

September 2020: IIeX North America

IIeX North America is the flagship conference in the IIeX series. The 2020 event will be three days filled with new thinking, new solutions, and new approaches from the most innovative leaders in market research from around the globe

September 9th - 11th, 2020

Presentation: A Winning First Impression: How to Create Appealing Product Designs by Leveraging Implicit Research

Timing: Thursday, September 10th at 4:30 pm EST.

For many brands, design and innovation go hand-in-hand. As the very first thing a consumer interactives with, the aesthetic design of a new product immediately impacts their feelings towards it and whether or not they decide to buy. However, we often fail to efficiently test (or test at all) the aesthetic designs of our new products. This can result in lackluster launches or disastrous design failures with mass losses in both our budgets and brand equity.

In this session, quantilope will introduce a scalable online solution for measuring a consumer's immediate, implicit reaction, when interacting with your product design for the first time. From auto, to consumer electronics, furniture, luxury, and packaging, this session will provide a step-by-step guide for brands to quantify what aesthetic product designs evoke in the mind of their consumers, ensuring that both their product’s design and functionalities are aligned with the right aesthetic, style, and purpose that consumers are looking for.

Speakers: Thomas Fandrich, co-founder at quantilope & Beatrice Capestany 

View the recording here

June 2020: Quirk's Virtual

Quirk's Chicago is going virtual for three days of cutting-edge marketing research and consumer insights learning. The conference has sessions featuring real-world case studies, discussions on the hottest marketing research and insight topics and endless networking opportunities.

Presentation 1: July 14th 11:10 AM

The Consumer NOW Index: Leveraging automation to create an on-going benchmark of radically changing consumer behavior

The Consumer NOW Index is an ongoing tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. In this session, quantilope will provide audiences with a deep dive into what the Consumer NOW Index is and an overview of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.

Viewers will leave with an understanding of how to leverage the Index’s benchmarks to inform business strategies and create instant data cuts across demographics including age groups, genders, relationship status, and more.

Presentation 2: July 14th, 2020
11:40 AM

Five Learnings from 100 Agile Insights Transformations

Becoming an agile organization has many benefits that include increased business performance and customer satisfaction. However, many struggle to understand what it really means to be agile and how to successfully implement agile workflows. In this presentation, quantilope Co-Founders Peter Aschmoneit and Thomas Fandrich will discuss five key learnings from more than 100 transformations of research departments into agile teams. Attendees will leave with tactical strategies to transform their own insights departments and successfully adopt agile principles for creating a competitive advantage.

Speaker: Thomas Fandrich, Co-founder at quantilope & Peter Aschmoneit, CEO at quantilope


Learn More - https://www.thequirksevent.com/virtual/register/

June 2020: xQ Digital Leadership Summit 2020

Presentation: Monday, June 22nd 2020

The Power of Agile Insights Technology:
Gaining deep Insights on what People think in real time

Speaker:
Dr. Peter Aschmoneit, CEO & Co-Founder at quantilope
Christoph Kwiatkowski, Head of Sales at quantilope  

Watch the full recording:
(Note: The session starts at 3:05 min)

 

June 2020: How to set up, launch, and analyze implicit research in 1 - 3 days

Join quantilope and our peers in the insights community for a three day virtual conference discussing best practices for fast-track insights, contactless research, and understanding the changing consumer.

Hear quantilope speak on Monday, June 22nd, 2020 at 1:00 PM

Presentation: How to set up, launch, and analyze implicit research in 1 - 3 days

Based on neuroscience research, implicit tests are used to uncover subconscious associations towards categories, brands or products. Implicit association tests measure the unconscious forces that drive consumer decision making providing a deeper level of insights to inform brand strategies. In this session, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 - 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands. The study features brands including Chick-fil-A, McDonald’s, Subway, Taco Bell, Chipotle, and Domino’s and more.

Speakers
Beatrice Capestany, Research Consultant; quantilope
Salome Rances, Research Consultant; quantilope

What the full recording now - https://bit.ly/2Nl0sIb - https://bit.ly/3bWNtqz
June 2020: Ad Kings: Lessons in effective advertising during crisis

The IA NEXT conference is an event for fresh ideas, new research techniques and concepts, and unbiased, practical training to expand your perspectives and boost the skills of your entire insights team.

Presentation: Monday, June 1st, at 3:20 PM

Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact.

Speaker: Alex Hall, Research Consultant at quantilope.

Watch the full recording  here

June 2020: WIRe The Great Reset

Join quantilope and Women in Research (WIRe) on Tuesday, June 9th for an evening to relax, chat, and network with our first virtual New York event - The Great Reset 2020.

Event: The Great Reset 2020 

Date: Tuesday, June 9th 2020 - 6:30 - 7:30 PM

We’ll hear from Kalinda Fisher, recent winner of the Ginny Valentine Badge of Courage Awards and founder of The Great Reset, who will be inspiring us with her story and giving us the opportunity to engage in meaningful conversations. 

During this event, we will all have a chance to experience meaningful conversations first hand, in breakout “rooms” from discussing how the current crisis will impact our working lives forever or simply having a catch up chat with your WIRe friends and colleagues.

View the recording - https://bit.ly/2YDWAr7

April 2020: How to leverage technology for better research with meaningful impact

TMRE Digital Week is held twice a year to offer career insights professionals continuous learning in addition to our live conferences such as the flagship event TMRE: The Market Research Event.  From the comfort of your computer, you’ll hear some of the latest trends and techniques for delivering insights that drive bottom-line impact.

Presentation: How to create a competitive advantage with automated tracking

Leading brands have long used quality consumer research to make informed business decisions. However, as our industry navigates the challenging global environment, many of us face budget cuts and unexpected research challenges.

In this webinar, quantilope will provide a step-by-step guide for how researchers can upgrade traditional research processes to conduct their own advanced, custom consumer research in less than one week. Viewers will leave with an understanding of how to implement bespoke agile workflows to conduct research better, faster, and more efficiently.

Speakers: Beatrice Capestany, Research Consultant at qauntilope & Mike DeGagne, Head of Sales at quantilope

What the full recording here

March 2020: How to create a competitive advantage with automated tracking

In partnership with Quirk's, this webinar will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.

Speaker: Thomas Fandrich, Co-Founder at quantilope

View the full recording here

January 2020: Media Insights and Engagement Conference

At Media Insights 2020, more than 300 media insights professionals came together to discuss how to use research-driven insights to help content creators bring their ideas to life while showcasing their own narratives from collected data.

Presentation: How to Implement Implicit Research to Unlock Insights from Your Audiences’ Subconscious

Speaker: Thomas Fandrich, Co-founder and US Managing Director at quantilope

More information here

January 2020: The Innovation Toolkit: An Iterative Framework for Agile Research

Built upon automated advanced research methodologies, the Innovation Toolkit is an iterative, fully customizable process, capable of reducing the length of each research project (from launch to analysis and data visualization) to less than one week.

In partnership with Greenbook, this presentation will discuss a case study on CPG start-up brand Just Spices to explain how the Innovation Toolkit can deliver quick and substantive consumer insights to unlock new product categories and successfully position new products on the market without sacrificing time, bandwidth, or resources. 

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope

Watch the full recording here

December 2019: DIY Conference

Striving to do more with less is a common expectation across most industries. At the DIY Market Research Conference, you will learn DIY MR solutions, methodologies, techniques and best practices for extending limited resources and budgets.

Presentation: Introducing the Implicit Playbook: A DIY Approach to Tapping Into Your Consumer's Subconscious

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope 

More information here

November 2019: TMRE

TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future. 

Presentation: How to create a competitive advantage with automated tracking

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope

More information here.

October 2019: Insights Association CRC

CRC is produced by the Insights Association, a not-for-profit that ensures that all proceeds from all programs — including this conference — are invested back into the industry to support legal, image, value, quality, and business advocacy as well as education, networking, and other support initiatives. Your participation in CRC helps to ensure that the research and analytics industry thrives.

Presentation: How to optimize your product line using automated TURF

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope

Learn more here

September 2019: How to optimize your product line using automated TURF market research

Launching a new product or introducing new flavors, colors, and/or styles to existing product lines can be complex and expensive. Before development begins, brands must fully understand consumer preferences and their willingness to purchase new product concepts.

 

In this webinar, Thomas Fandrich, co-founder of quantilope, and Kerstin Reimer, Senior Specialist Science & Automation discuss how brand and insights managers can optimize product and media portfolios by using an automated TURF research methodology.

Watch the full recording here now - https://www.quantilope.com/en-us/blog/events-quantilope-webinar-turf


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