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BRAND TRACKING

Turn Real-Time Brand Tracking Metrics
Into Data-Backed Decisions

Automate your traditional brand tracking approach to efficiently track brand awareness, consideration, and usage over time. For insights related to Category Entry Points, Mental Availability analysis, and Mental Advantage analysis, check out our Better Brand Health Tracking (BBHT) approach. 

Use automated Brand Tracking to

Understand consumer pain points

What’s keeping consumers who are aware of your brand from actually buying your brand?

Brand tracking is a great way to understand bottlenecks or hesitations keeping consumers from converting from unaware to aware, or from aware to brand considerers/buyers.

These pain points could be things like brand availability, price point, or perceived value. Automated, real-time tracking lets brands address these problems as they’re happening, rather than in hindsight – when it’s likely too late to have an impact. 

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Identify actionable consumer segments

What type of consumers are considering and buying your product/service? 

Brand tracking naturally highlights core consumer groups that shop for your product or service. Within a brand’s target audience, they could have consumers that are ‘early adopters’, ‘premium spenders’, ‘budget savvy shoppers’, and so on.

Knowing the different consumer segments shopping for your brand allows you to cater to each of them through tailored marketing campaigns, price promotions, or communications.

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Measure marketing campaign effectiveness

Are your marketing efforts working at capturing consumer attention? 

When launching a new marketing campaign, the goal is typically to increase brand awareness or consideration. Brand tracking helps measure how well your campaign does at doing so.

After launching a new campaign, monitor funnel metrics over the next few waves, and compare them back to early benchmarks to see how much impact your campaign actually had.

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Monitor and act on competitive performance

How does your brand stack up against key competitors in your category?  

Measuring your own brand’s performance is important, but it’s just as important to monitor competitors.

Use brand tracking to measure your performance against that of key competitors. If you’re not beating out competitors in your category, you’re missing out on a huge portion of your category’s target audience.

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Automated advanced methods for a brand tracking study:

Brand Tracking projects with quantilope

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Launch new tracking waves in minutes, without multiple point solutions or version control concerns

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Track advanced methods insights to support standard usage and attitude (U&A) metrics

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Act on trends as they’re happening, not as an afterthought – thanks to real-time monitoring and automated trend analysis

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Lean on quantilope’s AI co-pilot, quinn, for end-to-end brand tracking assistance 

"Our [quantilope] tracker enables our team to build deep consumer empathy, to understand what’s motivating consumers and see how that’s evolving over time."
- Abbey Hubregsen, Sr. Consumer Insights Manager at Kraft Heinz

KraftHeinz

 

Request an automated Brand Tracking demo now!