With automated product portfolio analysis, determine an ideal set of products, set optimal prices, and fine-tune product messaging.
Use automated product portfolio research to
Improve product features
Which features do your consumers care about most?
Narrow in on consumers' specific preferences to use as helpful context when developing new products or service offerings.
Optimize your product lineup
Which set of products covers all of your consumers' needs?
Identify which products are working for your consumers, which you might want to phase out, and any products that you might want to consider producing to curate the optimal portfolio of products.
Understand product price perceptions
What should you charge for your products?
Find out what price limits consumers have in relation to your products (including what they consider an 'optimal' price).
Solidify inter-brand relationships
Do all of your subbrands have unique identities?
Product portfolio analysis benefits brands that have multiple subbrands, verifying if consumers view your overall company as well-structured and strategic.
Automated advanced methods for a product portfolio analysis study:
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