Quantitative survey questions are designed to elicit clear, non-ambiguous answers that can be quantified and compared across a sample of respondents.
Explore three waves of brand health tracking in quantilope's newly-updated soda category study!
In this article, we look at what ad copy testing is, examples of ad testing questions to ask respondents, and how quantilope’s automated market research platform helps maximize ad effectiveness.
quantilope has been named one of the top 10 'Most Innovative Suppliers' in GRIT's 2023 Business & Innovation Report.
Join quantilope's Global Director of Solutions Consulting, Dr. Bea Capestany as she takes us through brand health tracking and the key metrics you need to incorporate to help your brand stay competiti...
Did you know that a significant portion of your consumers' decisions are made as a result of their subconscious associations? Tap into this hidden realm and enhance your business strategies with quant...
In this article we’ll take a look at how an A/B testing survey can give businesses the confidence to move forward with an idea, product, website, or other business asset.
Amidst all the buzz about AI, you might be wondering how to leverage Artificial Intelligence to enhance and streamline your market research process. In quantilope's guide, Implementing AI Into Your Ma...
In this article, we take a look at the benefits of choice-based conjoint (CBC), how and when to conduct a CBC study, what CBC questions look like, and an example of a CBC project.
Join quantilope’s Chief Product Officer, Lucas Bremer, and Director of Data Science, Jannik Meyners to learn the benefits of AI. Discover how approachable and applicable AI can be for research teams.