Resources

What Are Quantitative Survey Questions? Types and Examples

Quantitative survey questions are designed to elicit clear, non-ambiguous answers that can be quantified and compared across a sample of respondents.

Soda: A Seasonal Drink? Explore Three Waves of Brand Health Tracking

Explore three waves of brand health tracking in quantilope's newly-updated soda category study!

Ad Copy Testing Surveys: Example Questions and Use Cases

In this article, we look at what ad copy testing is, examples of ad testing questions to ask respondents, and how quantilope’s automated market research platform helps maximize ad effectiveness.

quantilope Ranks Among GRIT's 2023 Top 10 Most Innovative Suppliers

quantilope has been named one of the top 10 'Most Innovative Suppliers' in GRIT's 2023 Business & Innovation Report.

quantilope & WIRe Webinar: Automated Brand Health Tracking

Join quantilope's Global Director of Solutions Consulting, Dr. Bea Capestany as she takes us through brand health tracking and the key metrics you need to incorporate to help your brand stay competiti...

New to the quantilope Academy: Implicit Methods Certification Course

Did you know that a significant portion of your consumers' decisions are made as a result of their subconscious associations? Tap into this hidden realm and enhance your business strategies with quant...

How To Conduct A/B Testing in Market Research Surveys

In this article we’ll take a look at how an A/B testing survey can give businesses the confidence to move forward with an idea, product, website, or other business asset.

Your Guide To Implementing AI Into Your Market Research Process

Amidst all the buzz about AI, you might be wondering how to leverage Artificial Intelligence to enhance and streamline your market research process. In quantilope's guide, Implementing AI Into Your Ma...

Choice-Based Conjoint Analysis Guide [Example Questions and Case Study]

In this article, we take a look at the benefits of choice-based conjoint (CBC), how and when to conduct a CBC study, what CBC questions look like, and an example of a CBC project.

quantilope & Quirk's: Practical Use Cases of AI in Consumer Research

Join quantilope’s Chief Product Officer, Lucas Bremer, and Director of Data Science, Jannik Meyners to learn the benefits of AI. Discover how approachable and applicable AI can be for research teams.