Resources

Your Guide to Industry Tracking Research

Industries are growing and evolving faster than ever before. Whether it’s an industry’s product/service offering, the layouts of stores, e-commerce strategies, or updated brand positioning, industry l...

Five Misconceptions About Tracking Research

If you've been shying away from tracking research for fear of not having the time or resources, this one's for you. 

Guide to Automated Tracking Research

Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...

Monitoring the Madness With Automated Tracking Research!

It's that time of year - March Madness! A time when we fill out tournament brackets with friends and family, gather around our tv screens, and root for the teams we have moving on to the final four - ...

A Guide to Product Category Understanding

In this short guide, learn what product category understanding is, why it’s important, how it relates to other types of analyses, and how to leverage this kind of market research study for your own bu...

How To Improve Research Sample Quality

Maintaining high-quality data can make the difference between selecting a successful advertising campaign or product concept and one that flops. Market research panel providers take great steps to ens...

Category Understanding With quantilope: The Cannabis Industry

In this category understanding study, we explore who's getting high - and why. 

quantilope Demo Day March 2023: Automated Tracking Research

Become a TracKing or Queen!   Innovations in automation now make tracking research easy, fast and flexible. Automated tracking research can deliver up to five waves of data for the cost of one wave wi...

How To Use Tracking Research to Drive Business Success

Wondering why tracking research is so important and how to go about starting a tracking questionnaire for your business? You came to the right place!  

quantilope & The Athletic: Tracking Sports Media in Real-Time

In this video recording from Quirk's LA, quantilope's Senior Director of Client Development, Katelyn Ferrara, chats with The Athletic's Brand Strategist, Amanda Ephrom, on how to leverage quantilope's...