Resources

Better Brand Health Tracking: What's the 'Takeout' Soda Brand?

As any brand within the beverage industry, you need to carve out your own niche within the crowded space. In our fourth wave of our soda category Better Brand Health Tracking study, we explore a new m...

Better Brand Health Tracking Series: Mental Advantage Analysis

Previously in our Better Brand Health Tracking series we've talked about everything from the basics of a BBHT approach to specific aspects of the solution such as Category Entry Points (CEPs) and Ment...

How To Use AI for Automated Data Analysis and Visualization

With the rise in automation and artificial intelligence (AI), it seems silly not to take advantage of these AI market research tools within your projects. Automation and AI significantly streamline su...

How To Select a Top-Tier Market Research Technology

To keep up with modern day consumers, traditional/agency research vendors with extensive timelines and expensive fees no longer work for brands trying to stay competitive. That's why more and more res...

quantilope Welcomes Chief Financial Officer, Tom Fencl

We are thrilled to announce the appointment of Tom Fencl as quantilope’s Chief Financial Officer!

New quantilope Academy Course: Designing Optimal and Effective Surveys

Get ready to level up your survey design skills! Our Academy course on Survey Design is now available to equip you with essential skills to create effective surveys. The course covers the basics of hi...

Qurik's Virtual Event: Innovation in Research with Mutual of Omaha

Join quantilope’s VP of Client Development, Katelyn Ferrara and Director of Data Science, Jannik Meyners, for a presentation on the benefits of AI within research and a perspective on how to make AI a...

How To Streamline and Act On Your Research Tracking Results

In this blog post, we review some of the ways to streamline and take action on valuable tracking insights that can positively shift the trajectory of your business planning.

4 Reasons To Migrate & Relaunch Your Tracking Studies

In the ever-evolving landscape of consumerism, staying ahead of the competition requires agile adaptability and operational efficiency; one crucial aspect to those efficiencies is trusted tracking res...

quantilope & GreenBook Webinar: Better Brand Health

In 2024, businesses will be challenged to rethink traditional metrics and embrace modern methods to stay ahead of the competition. The traditional brand awareness metrics that have been around since t...