This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.
Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our trackin...
quantilope's syndicated brand health tracker on the soda category is the first to leverage a new tracking model within the Consumer Intelligence Platform.
In this article, we explore what traditional omnibus surveys are in market research and why they don’t work for providing high-quality, actionable, tailored insights about your target audience.
In this blog, learn about each of quantilope’s 12 advanced research methods and examples of when to leverage them in your quantitative research studies.
Are your insights budgets getting reduced? Are you afraid of cutting agency research and not being able to manage existing projects on your own? Today's challenges for insights teams are not new. What...
We all know the phrase, ‘Don’t fix what’s not broken’. But what if it was something that might not be broken, but had the potential to be a whole lot better?
In this blog post, learn why you should always tie your research efforts back to overall company strategy to maintain corporate-level consistency, cost efficiencies, and more.
As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...
Tracking research is the continuous, measure of critical consumer metrics over time - driving high-impact decision-making and business growth. While tracking is among the most popular forms of market ...
