Essential Brand Tracking Metrics
This blog covers brand health tracking - from traditional brand health studies to the more advanced Better Brand Health Tracking...
The Power of Shopper Insights
In this post, we explore consumer shopper insights and shopper insights examples to highlight how brands can benefit from this...
Wave 7 of quantilope's Direct-to-Consumer (DTC) Mattress Tracker
Wave 7 of quantilope's DTC mattress tracker includes the recent addition of Better Brand Health Tracking's Mental Advantage...
Two Waves of Better Brand Health Tracking for the Body Wash Category
Explore this body wash Better Brand Health Tracking study covering 10 brands, from newcomer Lumē to industry giant Dove, with...
Better Brand Health Tracking for the Service Industry (Car Insurance)
Explore quantilope's BBHT in the service category - tracking Progressive and nine other car insurance providers among those who...
The Killer Advantage: Expanding Dave's Killer Bread Through DIY Research
In this webinar, discover the pivotal role that DIY consumer insights played in DKBs successful expansion beyond bread into a...
quantilope & WIRe: How Automated Insights Drive A&W's Pricing Strategy
Discover how A&W's application of advanced research methods has enabled its insights team to deliver data-driven recommendations...
The Essential Guide to Idea Screening: Turning Concepts Into Reality
In this guide, we'll break down the essentials of idea screening, starting by defining its purpose and exploring the top...
The New quantilope Brand Experience
Introducing quantilope's new brand experience featuring a brighter, fresher look and feel.
Unleash Brand Growth With Our Better Brand Health Tracking Certification
This Certification Course from the quantilope Academy empowers researchers to learn how to effectively grow their brand through...
Strengthening Our Approach to Data Quality With Pre-Survey Defense
quantilope's Pre-Survey Defense module detects suspicious/fraudulent respondents before they enter a survey - complementing...
Better Brand Health Tracking in the Body Wash Category
Dive into quantilope's Better Brand Health Tracking approach with this body wash category study, including brands like Dove,...