Creating a retail pricing strategy is key to the success of any retail business - and any retail pricing strategy needs to be tested with market research. Market research allows businesses to understa...
Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...
Watch the fireside chat to uncover how Eurowings and Pharmavite, makers of Nature Made, are using tracking research to drive business results and how automation enables brand owners to deliver trackin...
All products boast claims of how they will improve buyers' lives - from making their teeth whiter to mowing their lawn more easily, delivering a superior coffee-making experience, and so on. But which...
'Kick' back, relax, and 'take a walk' in US consumers' shoes with these sneaker insights...Did we lose you with the puns? We hope not, because this study is almost shoe good to be true.
Do you ever find yourself questioning how accurate your survey results are? You’re not the only one. At quantilope, we know the value survey insights can provide brands and make sure that all clients ...
Retail consumer insights aren't groundbreaking - this we know. Any business can easily search for stats on where people are shopping, what they're buying, in-store vs. online preferences, etc. Yet, th...
You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...
Customers have the power to make your company a success or a flop - so understanding customer behavior and the customer experience, both in-store and online, is crucial to winning their business. In t...
Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...
