This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
We're thrilled to announce that the Brand Health Tracker Course is now live in the quantilope Academy!
This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.
Market research is often thought of as the background or prep work to launching a new product or service or checking in on a product’s performance; however, market research can also be leveraged quite...
This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.
In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).
We talk a lot about advanced methods - and for good reason. Advanced methods are a means of research that go beyond the 'what' to get at the 'why'.
In this blog post, learn the main differences between two very commonly used advanced research methodologies: MaxDiff and Conjoint analysis, and when to leverage each.
Pack your bags for a journey through consumers' implicit associations with six major airlines!