What Are Quantitative Survey Questions? Types and Examples

Quantitative survey questions are designed to elicit clear, non-ambiguous answers that can be quantified and compared across a sample of respondents.

Soda: A Seasonal Drink? Explore Three Waves of Brand Health Tracking

Explore three waves of brand health tracking in quantilope's newly-updated soda category study!

Ad Copy Testing Surveys: Example Questions and Use Cases

In this article, we look at what ad copy testing is, examples of ad testing questions to ask respondents, and how quantilope’s automated market research platform helps maximize ad effectiveness.

quantilope Ranks Among GRIT's 2023 Top 10 Most Innovative Suppliers

quantilope has been named one of the top 10 'Most Innovative Suppliers' in GRIT's 2023 Business & Innovation Report.

New to the quantilope Academy: Implicit Methods Certification Course

Did you know that a significant portion of your consumers' decisions are made as a result of their subconscious associations? Tap into this hidden realm and enhance your business strategies with quant...

How To Conduct A/B Testing in Market Research Surveys

In this article we’ll take a look at how an A/B testing survey can give businesses the confidence to move forward with an idea, product, website, or other business asset.

Choice-Based Conjoint Analysis Guide [Example Questions and Case Study]

In this article, we take a look at the benefits of choice-based conjoint (CBC), how and when to conduct a CBC study, what CBC questions look like, and an example of a CBC project.

What is the Implicit Association Test in Market Research?

This post covers how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and communications.

What Is Key Driver Analysis and How To Use It in Your Customer Research

In this blog post, learn what a Key Driver Analysis is, how to determine drivers and key performance indicators, the benefits of running this advanced method, and how to do so.

9 Best AI Market Research Tools

In this post, we summarize some of the best AI market research tools to use for a variety of research tasks, from end-to-end solutions, text generation, social media tracking, and more.