Quantitative survey questions are designed to elicit clear, non-ambiguous answers that can be quantified and compared across a sample of respondents.
Explore three waves of brand health tracking in quantilope's newly-updated soda category study!
In this article, we look at what ad copy testing is, examples of ad testing questions to ask respondents, and how quantilope’s automated market research platform helps maximize ad effectiveness.
quantilope has been named one of the top 10 'Most Innovative Suppliers' in GRIT's 2023 Business & Innovation Report.
Did you know that a significant portion of your consumers' decisions are made as a result of their subconscious associations? Tap into this hidden realm and enhance your business strategies with quant...
In this article we’ll take a look at how an A/B testing survey can give businesses the confidence to move forward with an idea, product, website, or other business asset.
In this article, we take a look at the benefits of choice-based conjoint (CBC), how and when to conduct a CBC study, what CBC questions look like, and an example of a CBC project.
This post covers how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and communications.
In this blog post, learn what a Key Driver Analysis is, how to determine drivers and key performance indicators, the benefits of running this advanced method, and how to do so.
In this post, we summarize some of the best AI market research tools to use for a variety of research tasks, from end-to-end solutions, text generation, social media tracking, and more.