Resources

Your Guide to Industry Tracking Research

Industries are growing and evolving faster than ever before. Whether it’s an industry’s product/service offering, the layouts of stores, e-commerce strategies, or updated brand positioning, industry l...

Monitoring the Madness With Automated Tracking Research!

It's that time of year - March Madness! A time when we fill out tournament brackets with friends and family, gather around our tv screens, and root for the teams we have moving on to the final four - ...

A Guide to Product Category Understanding

In this short guide, learn what product category understanding is, why it’s important, how it relates to other types of analyses, and how to leverage this kind of market research study for your own bu...

How To Improve Research Sample Quality

Maintaining high-quality data can make the difference between selecting a successful advertising campaign or product concept and one that flops. Market research panel providers take great steps to ens...

Category Understanding With quantilope: The Cannabis Industry

In this category understanding study, we explore who's getting high - and why. 

How To Use Tracking Research to Drive Business Success

Wondering why tracking research is so important and how to go about starting a tracking questionnaire for your business? You came to the right place!  

How To Save Money on Tracking Research

Research budgets aren’t unlimited, which can leave brands wondering how to get the most out of what they do have. Rather than running segregated one-off research studies here and there in an attempt t...

How To Bring Tracking Research In-House

Tracking research is the process of running iterative waves of the same research study to track metrics over time as benchmarks. Tracking is one of the most valuable tools you can leverage for your bu...

Boost Marketing Efficiency With Need-Based Segmentation

All consumers have needs they are seeking to fulfill when they purchase a product or service. But what are those needs, and how do they differ by customer type? Keep reading to find out how to boost y...

5 Reasons To Consider Self-Service Market Research

Market research has been around for decades, but traditionally it's been done by third-party agencies that have siloed teams, each with a different area of focus. With recent technological advancement...