Resources

How To Use Market Research To Create a Retail Pricing Strategy

Creating a retail pricing strategy is key to the success of any retail business - and any retail pricing strategy needs to be tested with market research. Market research allows businesses to understa...

The Path to Best-in-Class Insights

Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...

How To Test Claims for Consumer Products

All products boast claims of how they will improve buyers' lives - from making their teeth whiter to mowing their lawn more easily, delivering a superior coffee-making experience, and so on. But which...

Take a Walk Through the Sneaker Category via Implicit and Video Research

'Kick' back, relax, and 'take a walk' in US consumers' shoes with these sneaker insights...Did we lose you with the puns? We hope not, because this study is almost shoe good to be true. 

How To Capture Honest Answers on a Survey

Do you ever find yourself questioning how accurate your survey results are? You’re not the only one. At quantilope, we know the value survey insights can provide brands and make sure that all clients ...

The Retail Insights That No One Seems To Be Talking About (but We Are)

Retail consumer insights aren't groundbreaking - this we know. Any business can easily search for stats on where people are shopping, what they're buying, in-store vs. online preferences, etc. Yet, th...

Market Research Questions: What to Ask for Better Insights

You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...

Customer Analytics in Retail: Understand Your Buyers to Boost Profits

Customers have the power to make your company a success or a flop - so understanding customer behavior and the customer experience, both in-store and online, is crucial to winning their business. In t...

How To Optimize Your Product Line With a Product Portfolio Strategy

Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...

Google Surveys Has Closed: Three Alternatives To Use for Research

This post covers three research alternatives for previous users of Google Surveys, a service that shut down in November 2022 - with users no longer able to access historical data through the product. ...