Tired of marketing efforts that miss the mark? Imagine predicting how your campaign visuals will perform before you launch them. quantilope platform users will now be able to do exactly that thanks to an exciting new partnership with Brainsuite - a leading AI platform to predict and maximize marketing effectiveness!
Introducing Predictive AI to the Consumer Intelligence Platform
While continuing to innovate and grow our own AI capabilities through quinn, we're excited to introduce new types of AI-powered solutions powered by Brainsuite. Brainsuite’s solutions represent the first offerings within quantilope’s new ‘CI Predictive AI’ product category (where CI stands for Consumer Intelligence).
This new category (adding to quantilope's CI Advanced and CI Tracking products) is entirely AI-driven, with more predictive methods from quantilope on the horizon. It moves beyond respondent input by leveraging trained and validated AI models and neuroscience-backed effectiveness drivers to forecast consumer behavior, attention, and resonance.
More about the Brainsuite partnership:
As an established AI research platform with a decade-long relationship between Brainsuite and quantilope founders, we couldn’t be more excited to partner with some of the top professionals in Neuroscience: the same folks who helped us build our own implicit testing methodologies!
Brainsuite’s AI-driven platform is designed to help brands analyze and optimize the effectiveness of their creative assets. It leverages AI models to predict how consumers will respond to various marketing materials across different channels such as in-store displays, packaging, social media videos, static ads and more.
There are four solutions we're offering in our new partnership with Brainsuite:
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Attention | powered by Brainsuite
Instantly see through your customers' eyes with Brainsuite’s Attention solution, where you can upload any visual asset – image or video – and AI instantly predicts where within that asset consumer attention will fall. This allows you to fine-tune designs (think: banner ads, social media ads, etc.), to ensure certain elements capture immediate attention (e.g., branding, claims) -
Pack on shelf | powered by Brainsuite
Brainsuite’s Pack on Shelf solution helps you win customer attention once on the shelf. Using this solution, Brainsuite’s AI will analyze and optimize package designs to make sure they stand out against competitors (e.g., testing different packaging colors, font styles, text size, etc.) - Shopper | powered by Brainsuite
Win consumers over at the Point of Sale (POS) with Brainsuite’s Shopper solution, which uses AI to analyze how the brain processes images and text. This solution highlights how impactful your shopper marketing efforts are and how effective they’ll be at converting shoppers into buyers.
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Social Media Video | powered by Brainsuite
Break through the noise and avoid underperforming ads with Brainsuite’s Social Media Video solution, offering a scene-by-scene analysis of social video assets across different platforms. This solution ensures you’re investing in the right digital assets that capture attention and are optimized for specific platforms.
How Brainsuite works
Just like quantilope, Brainsuite is incredibly intuitive and easy to use. Using the tool, simply select files from your device or drag-and-drop assets directly into the platform’s ‘upload’ area. Brainsuite’s AI then analyzes your assets against pre-defined KPIs to deliver a simple yet powerful ACE* Score (Agile Creative Evaluation). An ACE score reveals how an audience will react, based on 6 core drivers: Attention, Branding, Processing Ease, Strategic Fit, Emotional Engagement, and Persuasion.
*ACE uses over 100 AI models specific to different use cases and KPIs. Each AI model is validated to achieve over 90% accuracy - The main AI model used to predict Attention, for example, achieves an exceptional 98% accuracy against real human attention data, and ranks in the top 3 AI models for eye tracking as validated by MIT.
Predictive AI use cases and client examples
Using Brainsuite’s validated ACE model, quantilope researchers can confidently test a variety of assets, ranging anywhere from static banner testing and SKU shelf testing, to digital promotional video testing and product launch videos.
Below is a more comprehensive list of ways researchers might leverage these new solutions:
- Banner Testing
- In Store Display Testing
- Package Testing
- Product Label Testing
- SKU in Shelf Testing
- Social Media Image Testing
- Email Marketing Image Testing
- Website & Landing Page Image Testing
- Print Ad Testing
- Social Media Video Testing
- Promotional Video Testing
- Product Launch Videos
- Explainer Video Testing
And this is just the start!
Whatever type of content you’re looking to test, Brainsuite’s powerful AI safeguards the creation and execution of your assets, allowing you to quickly and easily test, iterate, refine, and successfully launch your campaign or marketing activations.
quantilope and Brainsuite’s exciting future
Together, quantilope and Brainsuite form the insights-to-impact framework, working together to maximize your marketing ROI.
Using both quantilope and Brainsuite, researchers will not only be able to capture and track advanced consumer insights based on respondent survey feedback (CI Advanced and CI Tracking), they’ll also be able to validate those results through AI- and neuroscience-backed models to predict, forecast, and anticipate consumer behavior. Think of quantilope's automated, agile research solutions as a way to understand the why behind consumer behavior for strategy and ongoing monitoring, and Brainsuite as a way to further refine and optimize those marketing executions for maximum impact and ROI (aka, how your creatives will perform).
We hope you’re as excited as we are about this strategic quantilope and Brainsuite partnership, merging advanced methods and tracking research with actionable marketing activation insights! Based on our past collaboration with Brainsuite’s team of experts, we’re confident this collaboration will further allow brands to get quick, high-quality insights for any business question at hand.
Ready to transform your marketing efforts from guesswork to guaranteed impact? Get in touch!
