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BRANDING

Impress Consumers With an Eye-Catching Brand

Make sure your brand assets are eye-catching, memorable, and modernized with automated, advanced brand insights. To monitor brand metrics over time, head over to our Brand Tracking page. 

Use automated branding research to

Confirm your brand identity

Do your current brand assets convey your desired brand identity?

Leverage automated brand measurement to understand if consumers think of your brand and its related assets in the manner you hope they do; if your brand is intended to be humorous - does it come across that way to consumers?

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Build co-branded partnerships

How can you collaborate with other brands to mutually benefit from a partnership?

Capture brand insights to find out which types of companies (or which specific other brands) consumers would be most interested in if you were to offer a co-branded product or service. 

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Modernize your brand

Is it time to refresh your brand imaging for a modernized look?

Most brands will, at some point, update their brand logo, brand imagery, or other elements to grow with their consumers; measuring brand insights tells you what those modernized changes should be.

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Increase brand value

Does your brand convey value and prestige?

A strong brand strategy with aligned brand imagery conveys value to your consumers as a brand that is well-thought-out and structurally organized.

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Automated advanced methods for a branding study:

Branding research with quantilope

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Make important branding decisions faster through research automation 

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Unlock brand analytics through high-quality, advanced method findings 

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Use brand insights analytics to make better-informed branding decisions 

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Lean on support from quantilope’s classically-trained research consulting team for actionable branding trends and insights 

"One of the things I love about quantilope as a partner is that they never
let me sit by myself - even as a capable DIY user. They push my thinking and get me out of my comfort zone. Having a partner that’s trusted and
resourceful has been key for me."

-Tripp Hughes, Senior Director of Consumer Strategy

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Frequently Asked Questions (FAQs):

What metrics should I include in my brand surveys?

Focus on brand perception attributes, target audience values and behaviors, message clarity, key associations, and competitive positioning. These metrics reveal how your audience understands your brand identity and what motivates their purchasing decisions within your category.

How can my team get started with brand market research?

Learning how to conduct brand research is a crucial part of your brand growth strategy.

Start by defining the specific decision(s) you need to inform, such as establishing a new brand position or validating existing brand messaging. From there, design quantitative or qualitative studies to gather relevant answers to these business questions. quantilope's Consumer Intelligence Platform includes several customizable templates that are "pre-loaded" with essential branding questions. 

 Inquire about quantilope's Category & Brand Audit template and Brand Positioning template. 

How is brand strategy research different from brand tracking?

Brand strategy research is an exploratory deep dive used to uncover audience insights, test messaging, and define brand identity.

Brand tracking, by contrast, is a long-term study that monitors brand health metrics over extended periods of time (e.g., every quarter or every year.) Brand health tracking studies typically include "funnel" metrics like brand awareness, consideration, and usage, while modernized brand tracking solutions (like quantilope's Better Brand Health Tracking) include Mental Availability and Mental Advantage insights. 

How can I action on brand research insights?

Use your branding insights to sharpen core brand positioning, refine customer-centric messaging, and guide creative or visual identity work.

Most importantly, share these findings across your organization.

Sharing brand insights across marketing and product teams ensures every customer touchpoint reinforces the same brand strategy.

What kinds of companies should run brand studies?

Any company looking to establish, refine, or reposition its place in the market benefits from branding research studies. This type of market research study is especially essential for businesses launching new products, entering unfamiliar markets, or looking to differentiate from competitors.

When is a good time to invest in a brand research platform?

The ideal times to invest in branding research are prior to launching a business, preparing a rebrand, entering a new target segment, or when current messaging stops converting. Conducting branding research at these pivotal moments ensures your brand direction is grounded in real consumer insights.

Branding research is just one of the many research solutions available on quantilope's Consumer Intelligence Platform. 

Request an automated Branding demo now!