MaxDiff Explained | How The Advanced Method Works: Non-Research Examples
Learn about of one quantilope's most-commonly leveraged automated, advanced methods: the MaxDiff – a method used to effectively prioritize ...
Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)
Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger industry brand...
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Unlocking Growth: Introducing quantilope's Category Entry Point Generator
Introducing the quickest way to generate an initial list of Category Entry Points for your Better Brand Health Tracking study: quantilope's...
Beyond the AI Hype: quantilope's New AI in Market Research Course!
Learn all about the quantilope Academy's new AI in Market Research course where we share best practices, expert insights, and video demonst...
How to Measure Brand Awareness: Strategies, Metrics, and Insights
Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.
One Year of Auto Insurance Insights Through Better Brand Health Tracking
Explore a full year of US car insurance insights with quantilope's Better Brand Health Tracker (BBHT).
Introducing quantilabs: Your Exclusive Access to quantilope's Innovation Pipeline
Introducting quantilabs: quantilope's exclusive innovation hub where clients can access and test our latest product developments before the...
Beyond Buzzwords: Consumer Insights vs. Consumer Intelligence
This article defines the real difference between two major buzzwords in market research: Consumer Insights and Consumer Intelligence.
The Value of Distinctive Asset Testing for Your Brand
This blog explores Distinctive Asset Testing: a means of market research that helps brands understand if their brand assets are effective i...
quantilope Achieves ISO 20252:2019 Certification for Market Research Services
This blog announces quantilope's achievement of ISO 20252:2019, strengthening it's commitment to data quality.
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Capture Real-Time Feedback With quantilope's Open-End AI Probing
quantilope launches an AI probing feature for open-end responses!
When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs
This article highlights how to lean on Consumer Intelligence to guide and inspire innovation efforts that will resonate with real consumer ...
New Features for Text Analytics with Launch of Open-Ends Intelligence!
quantilope has launched a new suite of features for leveraging open-ended feedback, including an improved Topic Analysis and tracking topi...
One Year of Tracking Category Entry Points & Mental Availability for Body Wash
Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a focus on Na...
12 Best Market Research Companies in 2025
Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for fast, actio...