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How to Measure Brand Awareness: Strategies, Metrics, and Insights

How to Measure Brand Awareness: Strategies, Metrics, and Insights

Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.

One Year of Auto Insurance Insights Through Better Brand Health Tracking

One Year of Auto Insurance Insights Through Better Brand Health Tracking

Explore a full year of US car insurance insights with quantilope's Better Brand Health Tracker (BBHT).

Introducing quantilabs: Your Exclusive Access to quantilope's Innovation Pipeline

Introducing quantilabs: Your Exclusive Access to quantilope's Innovation Pipeline

Introducting quantilabs: quantilope's exclusive innovation hub where clients can access and test our latest product developments before the...

Beyond Buzzwords: Consumer Insights vs. Consumer Intelligence

Beyond Buzzwords: Consumer Insights vs. Consumer Intelligence

This article defines the real difference between two major buzzwords in market research: Consumer Insights and Consumer Intelligence.

The Value of Distinctive Asset Testing for Your Brand

The Value of Distinctive Asset Testing for Your Brand

This blog explores Distinctive Asset Testing: a means of market research that helps brands understand if their brand assets are effective i...

quantilope Achieves ISO 20252:2019 Certification for Market Research Services

quantilope Achieves ISO 20252:2019 Certification for Market Research Services

This blog announces quantilope's achievement of ISO 20252:2019, strengthening it's commitment to data quality.

Capture Real-Time Feedback With quantilope's Open-End AI Probing

Capture Real-Time Feedback With quantilope's Open-End AI Probing

quantilope launches an AI probing feature for open-end responses!

When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs

When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs

This article highlights how to lean on Consumer Intelligence to guide and inspire innovation efforts that will resonate with real consumer ...

New Features for Text Analytics with Launch of Open-Ends Intelligence!

New Features for Text Analytics with Launch of Open-Ends Intelligence!

quantilope has launched a new suite of features for leveraging open-ended feedback, including an improved Topic Analysis and tracking topi...

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a focus on Na...

12 Best Market Research Companies in 2025

12 Best Market Research Companies in 2025

Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for fast, actio...

Accelerate Consumer Insights with quantilope's Market Research Platform

Accelerate Consumer Insights with quantilope's Market Research Platform

Discover quantilope's market research platform combining advanced methodology, automation, and real-time tracking to deliver actionable co...

quantilope Partners With Brainsuite For AI-Driven Marketing Effectiveness!

quantilope Partners With Brainsuite For AI-Driven Marketing Effectiveness!

quantilope has partnered up with Brainsuite - a leading AI platform to predict and maximize an asset's marketing effectiveness before it go...

Market Research Methods: Advanced Data for Strategic Business Decisions

Market Research Methods: Advanced Data for Strategic Business Decisions

Discover how automated market research delivers fast insights and transforms complex data into actionable, strategic business decisions.

Turning Tariff Uncertainty Into Opportunity With Consumer Intelligence

Turning Tariff Uncertainty Into Opportunity With Consumer Intelligence

Use this blog as a guide to navigating the uncertainty of tariffs – specifically how advanced consumer research provides clarity amidst all...