quantilope's quinn Is Now a Fully End-to-End AI Research Partner
Explore quinn's latest update as a fully end-to-end AI Research Partner, empowering researchers to go from objectives to built-out projects...
Best Brand Tracking Software for 2026: Features, Pricing, and Support
Compare top brand tracking platforms for 2026 by automation, analytics, real-time benchmarking, pricing, and multi-market support.
Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics
Stop falling for the vanity metric trap. Learn how to track Mental Availability and Mental Advantages for insights that actually drive bran...
Two Years of Integrated AI Driving Real-World Research Innovation
Hear from quantilope's Dr. Jannik Meyners and Dr. Beatrice Capestany as they highlight how to leverage AI as an innovative extension of you...
Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst
Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking research for...
5 Methods of Data Collection for Quantitative Research
In this blog, read up on five different ways to approach data collection for quantitative studies - online surveys, offline surveys, interv...
A CMO's Guide to Leveraging Category Entry Points for Growth
Learn how to measure, track, and leverage Category Entry Points as a Chief Marketing Officer for your organization.
How to Measure Brand Awareness: Strategies, Metrics, and Insights
Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.
10 AI Market Research Tools & How To Use Them
This blog explores some of the top AI tools for market research that speed up the time to insights without sacrificing quality or substance...
Measuring Brand Health: Brand Awareness vs. Mental Availability
Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized Mental Ava...
What Is Generative AI in Market Research and How Can It Help You Do More?
Learn about Generative AI in market research – including what it is, what it can be used for, and key factors to consider when choosing a G...
What Forrester’s Consumer Intelligence Platforms Report Means for Researchers
This blog highlights what Forrester's new Consumer Intelligence Platforms Landscape Report tells us about where the market research space i...
Celebrating Two Years of quinn! | Milestones, Developments, & Learnings
Two years since launching our AI Research Partner, check out quinn's most impressive update yet – with enhanced AI features, user experienc...
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How Planted Translated Category Entry Point Insights Into Brand Strategy
Learn how Planted leveraged quantilope's platform to uncover Category Entry Points and Mental Availability metrics to make strategic busine...
Five Market Research Trends To Watch in 2025
Read up on the six biggest market research trends to look out for in 2025, and why your business should take note to stay competitive.