Resources

Five Misconceptions About Tracking Research

If you've been shying away from tracking research for fear of not having the time or resources, this one's for you. 

Guide to Automated Tracking Research

Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...

The Path to Best-in-Class Insights

Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...

How to Buy Research Technology in 2023

Budgeting can be hard. Learn how to make it easier by adopting a research technology for your insights department in 2023.

Tapping Into Consumers' Subconscious Through Implicit Research

Brands have the option to use any number of research methods - be it a MaxDiff, TURF, Segmentation, or Key Driver Analysis. All advanced research methods have their own unique benefits, but one, in pa...

Your Guide to Automated Brand Tracking Research

Brand tracking research is the consistent monitoring of quantitative data to identify shifts in consumer sentiment over a dedicated period of time.

New Consumer Trends in Sustainability, in Partnership with Kraft Heinz

quantilope’s 2022 Consumer Trends in Sustainability, in partnership with Kraft Heinz, explores how consumers feel about the topic of sustainability and the actions they are taking to be more sustainab...

quantilope's Ultimate Guide to Automated Pricing Research

Pricing research is any form of research that provides a brand with information telling them what consumers are willing and able to spend on their products and/or services.

quantilope's Ultimate Guide to Automated Pricing Research

Pricing research is any form of research that provides a brand with information telling them what consumers are willing and able to spend on their products and/or services.

Key Considerations When Buying a Market Research Technology

This white paper highlights the four key areas to consider when exploring new market research (mrx) technologies.