quantilope's Guide to Brand Tracking Research provides a framework for how to create an effective brand tracker and how to leverage automated tracking for real-time results.
We talk a lot about advanced methods - and for good reason. Advanced methods are a means of research that go beyond the 'what' to get at the 'why'.
If you've been shying away from tracking research for fear of not having the time or resources, this one's for you.
Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...
Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...
Budgeting can be hard. Learn how to make it easier by adopting a research technology for your insights department in 2023.
Brands have the option to use any number of research methods - be it a MaxDiff, TURF, Segmentation, or Key Driver Analysis. All advanced research methods have their own unique benefits, but one, in pa...
Brand tracking research is the consistent monitoring of quantitative data to identify shifts in consumer sentiment over a dedicated period of time.
quantilope’s 2022 Consumer Trends in Sustainability, in partnership with Kraft Heinz, explores how consumers feel about the topic of sustainability and the actions they are taking to be more sustainab...
