To keep up with modern day consumers, traditional/agency research vendors with extensive timelines and expensive fees no longer work for brands trying to stay competitive. That's why more and more researchers are turning to automated platforms that leverage current technologies and AI tools.
There are so many automated research platforms and technologies available today that can drastically streamline tedious processes like survey programming, data cleaning, chart analysis, and reporting. With this time saved, research teams have more time to spend on strategic planning and taking action from insight. However, no two platforms are built exactly alike.
quantilope's report, How To Select a Top-Tier Market Research Technology, walks researchers through four key elements that should be non-negotiable in any research solution they choose. If your current research technology doesn't offer these key elements, it's time to start looking for something new - that's how you'll stand out in today’s crowded market and move at the pace of consumer changes.
