Research Methodologies

At the core of quantilope's automated research platform is our automated advanced research methodologies. Each methodology is customizable with a simple set up process to easily and quickly provide high-quality insights to all of your business needs.

Single Implicit Association Test (SIAT)

Based on neuroscience research, the Single Implicit Association Test (SIAT) is an implicit research method used to uncover subconscious associations towards a category, brand, or p...
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Multiple Implicit Association Test (MAT)

Based on neuroscience research, the Multiple Implicit Association Test (MAT) is an implicit research method used to uncover subconscious associations toward multiple brands or prod...
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Choice-Based Conjoint Analysis (CBC)

Choice-Based Conjoint Analysis (CBC) is used to measure preferences, attribute importance, and the willingness to pay for products and services. CBC asks participants to make trade...
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Maximum Difference Scaling (MaxDiff)

Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to pr...
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Total Unduplicated Reach and Frequency (TURF)

TURF is used to identify the potential performance of a combination of products, features, or marketing actions. with the greatest performance. TURF analysis will identify which po...
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Key Driver Analysis

Key Driver Analysis is used to determine how important various drivers (e.g. features, characteristics) are to an outcome, such as brand liking or purchase intention, to prioritize...
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Penalty Reward Analysis (Kano Factors)

Penalty Reward Analysis (also known as Kano Factors) is used to investigate the type of relationship between an outcome and features used in a Key Driver Analysis. The goal is to u...
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Price Sensitivity Meter (PSM)

Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumers place in relation to a specific prod...
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A/B Test (Monadic Test)

A/B Tests (also known as Monadic Tests) are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.
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Net Promoter Score (NPS®)

The Net Promoter Score (NPS®) is a business KPI that provides insights into general customer satisfaction by directly measuring how likely a company, product or service is to be re...
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A/B Pre-roll Test

The A/B Pre-roll Test is an extension of the classic A/B that tests various advertisements in a digital environment.
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Segmentation clusters consumers into actionable and approachable groups. Using our need-based approach, we capture actual needs and desires driving consumer behaviors.
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