quantilope's Katharina Weiß named to CIRQ's Board of Directors
quantilope's Head of Global Research Consulting, Katharina Weiß, now sits on CIRQ's Board of Directors (the Certification Institute for Res...
quantilope Launches AI-Driven Ad Optimizer for More Effective Marketing
A fast way to measure advertising and messaging effectiveness using AI-driven analysis to evaluate performance against specific Category En...
How First Horizon Bank Went From Gut Instinct to Tech-Driven Strategy
Modernizing a legacy research department into a tech-led insights powerhouse that drives strategic value across the entire organization.
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On Demand Webinar: Automating Mental Availability for Rapid Brand Growth
Hear from quantilope Solutions Consultant, Hailey Nettler, on how measuring Mental Availability can help identify specific consumer needs t...
How To Choose an All‑In‑One Market Research Platform for Agile Teams
Learn how agile teams can evaluate all-in-one market research platforms by comparing automation, AI features, templates, integration, and s...
quantilope Launches Synthetic “Category Twins” For Early-Stage Research
Accessible to quantilabs participants, quantilope's Category Twins are synthetic consumers built on a brand's unique tracking data for earl...
The Definitive Guide to Choosing a Global Brand‑Tracking Platform
Explore how global brand tracking platforms support multi-market metrics, data integration, and AI-driven automation for consumer brands.
On-Demand Demo: Modernizing and Automating Brand Health Tracking
Hear from quantilope’s Dr. Lindsey Guzman as she demos our fully automated tracking solution built on innovative metrics from the Ehrenberg...
How MANSCAPED Scaled Brand Growth Using Untapped Category Entry Points
Learn how MANSCAPED shifted their brand tracking strategy from traditional funnel metrics to untapped category opportunities using Mental A...
quantilope's quinn Is Now a Fully End-to-End AI Research Partner
Explore quinn's latest update as a fully end-to-end AI Research Partner, empowering researchers to go from objectives to built-out projects...
Best Brand Tracking Software for 2026: Features, Pricing, and Support
Compare top brand tracking platforms for 2026 by automation, analytics, real-time benchmarking, pricing, and multi-market support.
Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics
Stop falling for the vanity metric trap. Learn how to track Mental Availability and Mental Advantages for insights that actually drive bran...
Two Years of Integrated AI Driving Real-World Research Innovation
Hear from quantilope's Dr. Jannik Meyners and Dr. Beatrice Capestany as they highlight how to leverage AI as an innovative extension of you...
Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst
Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking research for...
How To Determine Sample Size for Quantitative Research
This blog post looks at how large a sample size should be for reliable, usable market research findings.