A/B Tests are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.
quantilope's Monadic and Sequential A/B Tests are fully automated, allowing users to drag & drop the method into their survey, customize as needed, and start seeing results in real-time.
A Monadic A/B Test helps brands understand if consumers like their concept (respondents are shown one concept). A Sequential A/B Test helps brands understand which of their concepts performs best, as respondents review multiple concepts, in isolation.
Benefits of quantilope's automated A/B Tests:
Creates a real-world simulation mirroring how consumers make choices in the marke
Reduces respondent fatigue through efficient comparison
Generates detailed, specific feedback for clear actionability
Applications of quantilope's automated A/B Tests
Which of my two possible advertisements do my consumers view most positively?
Advertisement 1 is rated more positively than advertisement 2, especially in the dimensions 'catches my attention', 'makes me curious,' and 'is something new'.
Which product concept is most likely to win over potential customers?
The product "Whole-Nut" shows the highest purchase intent and therefore is the most likely to win over potential customers.
