Why Modern Brand Health Analysis Is Going Beyond Vanity Metrics
Stop falling for the vanity metric trap. Learn how to track Mental Availability and Mental Advantages for insights that actually...
Two Years of Integrated AI Driving Real-World Research Innovation
Hear from quantilope's Dr. Jannik Meyners and Dr. Beatrice Capestany as they highlight how to leverage AI as an innovative...
Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst
Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking...
A CMO's Guide to Leveraging Category Entry Points for Growth
Learn how to measure, track, and leverage Category Entry Points as a Chief Marketing Officer for your organization.
Measuring Brand Health: Brand Awareness vs. Mental Availability
Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized...
What Forrester’s Consumer Intelligence Platforms Report Means for Researchers
This blog highlights what Forrester's new Consumer Intelligence Platforms Landscape Report tells us about where the market...
Celebrating Two Years of quinn! | Milestones, Developments, & Learnings
Two years since launching our AI co-pilot, check out quinn's most impressive update yet – with enhanced AI features, user...
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How Planted Translated Category Entry Point Insights Into Brand Strategy
Learn how Planted leveraged quantilope's platform to uncover Category Entry Points and Mental Availability metrics to make...
Brand Tracking in 2026: A Comprehensive Guide
Learn how to create effective brand tracking studies, from key metrics to advanced methods. A complete guide to monitoring brand...
What Is Generative AI in Market Research and How Can It Help You Do More?
Learn about Generative AI in market research – including what it is, what it can be used for, and key factors to consider when...
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Planted: A Success Story In Leveraging Category Entry Points
In this quantilope webinar, Planted’s CMO, Joanna Katharina Lazar, discusses Planted’s strategic use of CEPs to build a winning...
How to Grow Your Brand Using Category Entry Points
In this on-demand webinar, learn how to leverage CEPs to shift brand strategy, build Mental Availability, and drive significant...