Brand Health Tracking Series: Why You Should Track Mental Availability

You’ve made it to our final post of the brand health tracking blog series highlighting the reasons you should care about this modernized approach. And if you haven’t read the earlier series’ posts, yo...

Brand Health Tracking Series: Tracking Mental Availability for Soda

To put our new brand health tracking approach into context, let’s explore our process from start to finish with our soda category tracking study.

Market Research Questions: What to Ask for Better Insights

You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...

How To Use a Van Westendorp Pricing Model To Inform Pricing Strategy

In this blog post, learn how to leverage an automated Van Westendorp Pricing Model to inform your company's pricing strategy.

Brand Health Tracking Series: Benefits of Tracking Mental Availability

If you read our last post in our brand health tracking series, you might be wondering what the big deal is about Category Entry Points (CEPs) and Mental Availability (MA) - two empirically-grounded co...

Brand Tracking Guide: Methods, Benefits, and a Case Study

quantilope's Guide to Brand Tracking Research provides a framework for how to create an effective brand tracker and how to leverage automated tracking for real-time results.

How To Conduct Pricing Research Using Choice-Based Conjoint Analysis

This blog explores what choice-based conjoint is and how the advanced method can be effectively used for insightful pricing research.

Brand Health Tracking Series: Category Entry Points & Mental Availability

In this next post in our series, we highlight two empirically-grounded market research concepts for brand health known as Category Entry Points (CEPs) and Mental Availability.

Brand Health Tracking Series: The Basics of Brand Health Tracking

Brand health tracking is a way for brands to monitor how their brand is performing in the market over time - both in terms of sales/revenue and how consumers perceive their brand.