Resources

Better Brand Health Tracking Series: Reasons To Track Mental Availability

In this Better Brand Health Tracking blog series post, we highlight the reasons you should care about this modernized approach to traditional brand health tracking. And if you haven’t read the earlier...

Better Brand Health Tracking Series: CEPs & Mental Availability

In this next post in our BBHT series, we highlight two empirically-grounded market research concepts for Better Brand Health Tracking known as Category Entry Points (CEPs) and Mental Availability.

Better Brand Health Tracking Series: Mental Availability for Soda

To put our new Better Brand Health Tracking approach into context, let’s explore our process from start to finish with our soda category BBHT study.

Better Brand Health Tracking Series: The Basics

Brand health tracking is a way for brands to monitor how their brand is performing in the market over time - both in terms of sales/revenue and how consumers perceive their brand.

Brand Health Tracking: How To Measure + Helpful Monitoring Tools

This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.

Let's Get Tracking With quantilope Academy's Better Brand Health Course!

We're thrilled to announce that the Better Brand Health Tracking course is now live in the quantilope Academy!

How To Measure Brand Equity

This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.

Detect Underlying Insights With a Multi Implicit Association Test (MIAT)

In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).

The Importance of Advanced Methodologies in Consumer Research

We talk a lot about advanced methods - and for good reason. Advanced methods are a means of research that go beyond the 'what' to get at the 'why'.

Using a MIAT To See What Consumers Really Think About 6 Major Airlines

Pack your bags for a journey through consumers' implicit associations with six major airlines!

quantilope & Quirk's Webinar: New Brand Health Tracking

In this session, we discuss a new approach to Brand Health Tracking, which leverages two exciting new principles proven to lead to brand growth and success:mental availability and category entry point...

quantilope & Kraft Heinz: Cream Cheese Tracking for Real-World Strategy

In this client success story, learn how Kraft Heinz leverages quantilope's platform for cream cheese tracking insights to identify and act on trends in real-time.

Ad Tracking Research Guide

This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.

Optimize Audience Reach with the quantilope Academy's TURF Course!

Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...

quantilope Demo Day June 2023: Automated Brand Health Tracking

Want to see a better brand health tracker that’s automated, actionable, and flexible? Access our webinar to learn about quantilope’s new Brand Health Tracking template, which leverages two exciting ne...

quantilope & PBS: Real-Time Insights for a Changing Media Landscape

In this client success story, learn how PBS leveraged quantilope's platform for real-time insights into the ever-changing media landscape.

How To Run a Category Insights Study - We Promise It's Easy!

A key part of knowing your brand’s category means understanding the consumer landscape in which it sits. In this blog, we look at how category insights provide numerous benefits for your brand and cat...

4 Elements of Market Research That Are Worth Your Insights Budget

This blog post outlines the four key components of market research that are worth investing in for smarter business decisions. These are the elements every insights team should look for when consideri...

Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?

This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.

quantilope Launches a Modernized Better Brand Health Tracking Solution

Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our tracking ...