Skip to content

Two Years of Learnings in Better Brand Health Tracking

Download access to quantilope's Women in Research webinar to unlock two years of learnings from our automated better brand health tracking approach.

Women in Research BBHT Webinar Image

Dec 11, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

Access the recording

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health.

Join quantilope's tracking expert, Madita Brandhorst, for a deep dive into Better Brand Health tracking, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis.


‍Madita will also share exclusive learnings from two years of quantilope's Better Brand Health tracking studies across diverse markets and categories, including compelling data on the correlation between mental availability and real-world sales growth.

Whether you're a seasoned researcher or new to the concept of mental availability, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers.

 

Access the webinar recording!

Latest Articles

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a focus on Na...

12 Best Market Research Companies in 2025

12 Best Market Research Companies in 2025

Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for fast, actio...

Accelerate Consumer Insights with quantilope's Market Research Platform

Accelerate Consumer Insights with quantilope's Market Research Platform

Discover quantilope's market research platform combining advanced methodology, automation, and real-time tracking to deliver actionable co...