quantilope attended Quirk's in NYC from July 20-21, 2022.
Presentation: Uncovering subconscious associations in the media industry
How do consumers perceive different media brands in the United States? Join quantilope for a first look at a new media study surveying 1000 US consumers on their televised media consumption with a specific focus on the subconscious associations consumers have with the six largest broadcasts networks including ABC, CBS, CNN, Fox, MSNBC and NBC. This session will also a deep dive into why some consumers decided to ‘cut the cord’ on their cable subscription, what these cord-cutters might be willing to spend if they signed back up for cable in the future, and what the ideal TV line-up for a network looks like more. Attendees will leave with a practical and theoretical understanding of the implicit method used to uncover subconscious associations with brands and categories and how easily insights managers can apply the technique for their own organizations.
Speakers: Johanna Azis, Director, Corporate Marketing at quantilope & Jenna Stearns, Content Marketing Manager at quantilope
Learn more about Implicit Single Association Test (SAT) here and Implicit Multiple Association Test (MAT) here.
quantilope was a Platinum Sponsor of IIEX Europe 2022 in Amsterdam and presented the latest trends on automated, quantitative and qualitative market research.
We hopefully see you again at IIEX Europe 2023!
quantilope was proud to sponsor The Food & Drink Trends & Innovations Conference 2022, a one-day, brand-led conference and networking event hosted by Global Insights Conference.
How are brands guaranteeing market success and monetising the latest retailer, consumer, sustainability, health, plant-based, packaging and ingredient trends to grab consumers’ attention and send sales soaring with consumer-focused NPD and captivating marketing?
Presentation: A Recipe for Sustainability: Insight into Consumer Expectations & Brand Actions
Speaker: Carl West, Client Development Director EMEA at quantilope
You want to learn more about the keyfindings?
Watch Hugues Dumouza, Head of Research Consulting, and Sam Usher, Research Consultant, at quantilope lead an in-depth discussion on the benefits of brand tracking and a framework for how to design an effective brand and campaign tracker.
You'll also get a front-row seat to a fireside chat with quantilope and John Leonardo, Head of Marketing at Palermo’s Pizza, as they discuss the benefits and impact of automated tracking.
Webinar Recording - https://www.quantilope.com/webinar-greenbook-palermos-tracking
The consumer intelligence imperative: Taking control of your market research
Brands have been faced with decades worth of change in the past two years – inflation, supply chain issues, the emergence of challenger brands and the metaverse to name just a few. All with immediate impacts on consumer relationships and longer term profitability.
How can brands keep up? Traditional approaches to market research come up short when faced with the staggering pace of change we’ve experienced recently.
Join market research technology expert Carl West and Tiphaine Nilias from Statista as they discuss the impact of these trends, the new consumer intelligence imperative, and taking control of your market research.
In this presentation you’ll learn how to:
Topics covered:
With over 20 new product launches a year, SharkNinja knows just how important it is to include high-quality consumer research in every innovation project and product launch.
In this session, Kristin Schaffrath, Head of Shark Global Consumer Insights at SharkNinja, and Hugues Doumza, Head of Research Consulting at quantilope will present how the home appliance company safeguards innovation with robust consumer insights and the integral role that research plays in every new product launch. This session will also feature a look at how SharkNinja has been able to run 20 TURF studies in the past 9 months and the impact the method and automated advanced research has had for the global brand.
Quantilope and Gopuff: Driving growth through iterative research
Household essentials delivered in minutes? Gopuff has you covered. As a fast growing leader in local delivery, Gopuff puts consumer research at the heart of their marketing and advertising strategies to expand into new markets and acquire new customers.
Join Jack Freund, senior manager of consumer and brand insights at Gopuff, and Gianna Saladino, research consultant at quantilope to learn how Gopuff:
Key Takeaways:
Topic(s) Covered:
Friday, March 4th, 2022 at 1:00pm EST
Access to full recording here: https://www.quantilope.com/webinar-brand-tracking-edmunds-fireside-chat
Join quantilope for an introduction into how you can leverage the power of automation and AI to streamline your brand tracking process. In this session, you’ll learn how to easily set up, run, and analyze multiple waves of a brand tracking project while leveraging automatic data analysis, instant report updates, and how to easily implement advanced methods into your tracker.
This session will also feature a fireside chat with Edmunds on how the online car retailer has been able to utilize their results to compare findings across their own brand and competitors, on a National and geo-targeted scale.
Hosted by: Hugues Dumouza, Head of Research Consulting at quantilope, Gianna Saladino, Research Consultant at quantilope and Jessica Caldwell, Exec Director of Insights at Edmunds
quantilope presentation: Tuesday, March 8th at 11:30am-12:00pm EST
Humanizing insights at scale: The marriage of qual and quant
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is overlooked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data.
Understanding how the “humanizing insights” framework can drive impact through research Learning how to combine qual and quant data to create better products for your customer Marrying qual and quant through technology innovations.
Presented by : Jenny Lewis & Mike DeGagne
Wednesday, March 2, 2022 at 12:25 – 12:55pm EST
Access full recording here: https://www.quantilope.com/webinar-pax-labs-fireside-chat
Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat, generating and interpreting insights on their own, faster than ever before. As a result, insights managers are experiencing more influence and impact on the direction of their company and are able to solve more unique and challenging business questions.
In this fireside chat we’ll hear from Kristen Archibald, Senior Consumer Insights Manager at PAX Labs on how her small team is leveraging research technology to run advanced research projects including Conjoint and MaxDiff faster and easier than ever before.
Hosted by: Katelyn Ferrara, Client Development Director and Kristen Archibald, Senior Manager of Consumer Insights at PAX Labs
Wednesday, February 23, 2022 from 11:00 a.m. EST - 11:45 a.m. EST
Access full recording here - https://www.quantilope.com/quirks-webinar-how-to-easily-set-up-a-conjoint-february-2022-recording
How to Easily Set Up a Conjoint in Minutes
Have you ever had to deal with the complexity of setting up, running, and analyzing a conjoint (or any advance method for that matter)?
Then your prayers are about to be answered. Join quantilope for an exciting session on how you can leverage an easy-to-use technology solution to build your own custom conjoints with minimal effort. This session will also cover how you can leverage the power of automation to easily launch and instantly analyze your conjoint data as soon as respondents start rolling in.
Don’t worry if you’re not a conjoint expert - quantilope’s team of certified research consults are here to help! This session will include an overview of how you can easily set up custom attributes and levels, use pricing attributes, and utilize automated analytic outputs like creating market scenarios, attribute importance, part-worth, price response function, and more.
Presented by: Greg Benson, Research Consultant at quantilope
February 9th, 2022 11:00 - 11:45 am EST/4:00-4:45 pm GMT/5:00-5:45 pm CET
Access full recording here - https://www.quantilope.com/demo-day-february-2022-recording
During this session viewers learned how you can automate your advanced research projects (we're talking Conjoint, TURF, Implicit Association Tests and more) in just 1 - 5 business days, including intuitive survey set-ups, instant data cuts, automatic significance testing and automatic data visualizations.
Hosted by: Peter Aschmoneit, CEO & Co-Founder at quantilope and Madita Brandorst, Senior Solutions Consultant at quantilope
Presentation: Wednesday, January 26, at 10:00 a.m. ET
Access full recording here - https://www.quantilope.com/quirks-webinar-automated-pricing-research-january-2022-recording
Automated Pricing Research to Rapidly Enhance Your Brand Pricing Strategy
Pricing research is becoming even more essential for brands. With growing inflation, increased costs of raw materials and supply chain challenges, brands needs to consider their pricing strategies in order to maintain healthy profits. Accurately understanding how much consumers are willing to pay for a product or service is key to brand’s success. The end result is a win-win: Consumers feel their voices are heard and brands maintain (or grow) their profits amidst shrinking budgets to offset the rise in material costs.
Are you ready to enhance your pricing strategy? Join quantilope to learn the right pricing research solutions to easily answer questions like:
Presented by: Michael Springer, Senior Research Consultant at quantilope & Gregory Benson, Research Consultant at quantilope
quantilope attended TMRE in Nashville on Monday, November 15th - Wednesday, November 17th.
Presentation: Tuesday, November 16th at 4:20-4:45pm CDT
Humanizing Insights at Scale: The Marriage of Quant and Qual
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant. In this session, quantilope will also sneak peak its new qualitative research solution inColor. Key Takeaways: Learn the “humanizing insights” framework to drive impact through research. Learn how to combine qual and quant data to create better products for your customer. Meet inColor, quantilope’s new qual research solution.
Speakers: Tom Fandrich, Co-Founder & CCO at quantilope and Jenny Lewis, Director of Sales at quantilope
In this Lunch & Learn viewers got a first look at quantilope's brand new advanced method offering: Automated Segmentation!
Wednesday, November 10th, 2021 at 12:30pm EST
Access full recording here - https://www.quantilope.com/en/thank-you-download-lunch-learn-automated-segmentation-recording
Hosted by: Peter Aschmoneit, CEO & Co-Founder at quantilope, Lucas Bremer, CPO & Co-Founder at quntilope, Jannik Meyners, Head of Science at quantilope & Alex Hall, Senior Research Consultant at quantilope
Tuesday, November 2nd - Wednesday, November 3rd
Presentation: Tuesday, November 2nd at 1:45 pm - 2:15 pm EST
Humanizing insights at scale: The marriage of quant and qual
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.
In this session, quantilope gave a sneak peak of its new qualitative research solution inColor.
Key Takeaways:
Topic(s) Covered:
Speakers: Tom Fandrich, Co-Founder & CCO at quantilope and Jenny Lewis, Director of Sales at quantilope
MOC Event Center Munich
Hall 4
Lilienthalallee 40
80939 Munich / Germany
Wednesday, October 20th - Friday, October 22nd
Presentation: Wednesday, October 20th, 2021 at 3:35pm 4:00pm CDT
Humanizing insights at scale: The marriage of qual and quant
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.
Speaker: Mike DeGagne, VP of Sales, US, at quantilope
'Driving Your Marketing Research Forward'. At Quirk's Event market researchers and insights managers came together in London.
Transformational change: From traditional market research to an efficient AI-powered insights automation system
During this session quantilope introduced inColor, the new qualitative dimension of quantilope's Insights Automation Platform that captures real-life moments, at scale, in consumers' own words.
Wednesday, October 6th 2021 at 12:00 PM - 12:30PM EST
Access full recording here - https://www.quantilope.com/en/lunch-learn-incolor-recording
Viewers were given a detailed walk-through of how to use this new technology to elevate insights and increase impact by using features such as:
- Automatic text transcriptions
- Multiple AI-driven Analyses: Sentiments, Keyword Trends, and Facial Emotions
- Advanced Data Filtering Tools
- Video Showreel Deliverables
Hosted by:
Madita Brandhorst, Senior Solutions Consultant at quantilope & Mike DeGagne, VP of Sales, US at quantilope
quantilope attended Quirk's Chicago for a valuable collection of sessions and networking opportunities with leaders in the insights field!
Thursday, September 30th - Friday, October 1st
Presentation: Thursday, September 30, 2021 at 1:45 pm - 2:15 pm CDT
Humanizing insights at scale: The marriage of quant and qual
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.
In this session, quantilope will also sneak peak its new qualitative research solution inColor.
Key Takeaways:
Topic(s) Covered:
Speakers: Tom Fandrich, Co-Founder & CCO at quantilope and Jenny Lewis, Director of Sales at quantilope
MIE, the largest marketing insights event in the Netherlands, was a success! Around 500 attendees met and joined the program on the latest trends and developments in marketing, market research, data analytics and data science.
You missed this event? No worries, our team of experts is happy to support you.
Learn more about quantilope inColor, the quantilope’s video-based, qualitative research solution or quantilope's insights automation platform for quantitative reserach.
quantilope shared an exciting announcement about their newest product capability: quantilope inColor
Wednesday, September 15th, 2021
11:00am - 12:00pm ET / 5:00 - 6:00 pm GMT +2
Access Full Recording Now - https://www.quantilope.com/en/thank-you-download-product-launch-event-fall-2021-recording
This new qualitative dimension of our Insights Automation captures real-life moments, at scale, in consumers' own words. This new technology features multiple AI-driven analyses, such as automated text transcription, sentiment analysis, and more.
With the launch of inColor, quantilope expands its existing portfolio to now offer both automated quantitative and qualitative online market research.
Speakers: Dr. Peter Aschmoneit, CEO & Co-Founder at quantilope, Stan Sthanunathan, Strategic Board Advisor at quantilope, Former EVP Insights at Unilever, Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope, Mike DeGagne, VP of Sales, US at quantilope
Join quantilope for a virtual lunch (on us!) and learn how to quickly and easily set up a Conjoint analysis in the quantilope app!
Wednesday, August 25, 2021 at 12:00 PM - 12:30PM EST
The session will cover how to set up a conjoint in the quantilope app (e.g., creating custom attributes and levels, using the pricing attribute, inputting images/brand logos) and analytic outputs, including:
Presented by: Michael Springer, Research Consultant at quantilope
During this Webinar quantilope presented a detailed walk-through of our Consumer Electronics 2021 Study followed by a live Q&A!
Thursday, July 8th 2021 at 12:00 PM - 1:00 PM EST
Access Full Recording Now - https://www.quantilope.com/en/thank-you-download-consumer-electronics-webinar-recording
quantilope's Consumer Electronics (CE) 2021 Study uncovers the general consumer electronics landscape (what devices consumers use, how often they use them, where they're shopping for them, etc.) and includes a deep dive on wearables and smart home devices.
We take these insights even further through our application of three advanced research methods (MAT, SAT, and MaxDiff), uncovering implicit perceptions around 8 consumer electronic brands, as well as implicit perceptions surrounding smart home devices.
Presented by: Jenna Stearns, Product Marketing Manager at quantilope
Access full recording of our Leadership Panel here: https://www.quantilope.com/en/blog/quantilope-events-rising-to-the-new-expectation-leadership-resilience-insights-performance
Presentation: Tuesday, June 8th at 12:30pm - 1:00pm EST
What’s Next In Consumer Behavior
Unlike the year before, 2021 continues to fly by. In this session, quantilope will provide an update on evolving consumer behaviors’, motivations, and needs from our monthly research tracker - the Consumer NOW Index. Viewers will leave with an understanding of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.
Speakers: Johanna Azis, Head of US Marketing at quantilope & Jenna Stearns, Product Marketing Manager at quantilope
Panel Discussion: Wednesday, June 9th at 11:00am - 12:00pm EST
Rising to the New Expectation: Leadership, Resilience & Insights Performance
Hear from insights leaders who led in unique ways to influence executive teams and key stakeholders like never before. What does it take to be heard during times of extreme disruption, noise and competing and fast changing priorities? What strategies and tactics worked in getting breakthrough insights heard and used? How can you keep the momentum once the dust settles?
Speakers: Katelyn Ferrara, Head of Client Development at quantilope, Rosie Balk, Director, Strategic Research & Analytics at American Academy of Dermatology, Ram Ravichandran, Data Science Manager for Growth Engineering at Google, Anthony Lambrou, Director, Corporate Strategy & Innovation at Pfizer, and Ellen Cory, Vice President, Global Enterprise Insight & Strategy at Marriott International
Access Full Recordings Now - https://www.quantilope.com/en-us/en/quanticon-insights-unlocked-0
quantiCon provides insights, education, and inspiration to market research professionals.
The second installment will feature 4 quick and engaging talks including a focus on what’s new in consumer behavior, a discussion on how disruptive brands are building their own insights departments, and a look into the new Generation N (Novel).
Agenda:
- 11:00 AM - 11:30 AM - What’s New in Consumer Behavior
- 11:30 AM - 12:00 PM - Disrupting Markets & Building an Insights Department with Chewy & Planterra Foods
-12:00 PM - 12:05 PM - Break
- 12:05 PM - 12:35 PM - The Rise of Generation-Novel: Why a New Breed of Digital-First, Conscious Consumers Can Guide Business Growth
- 12:35 PM - 1:00 PM - From the Ground Up: AMA with quantilope Founders
MIE is the biggest Marketing Insights Event in the Netherlands. More than 2.500 insights experts, market researchers and data analysts met to get inspired by the latest trends and news.
Watch the recordings of quantilope's inspiring online sessions:
View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-iiex-forward-2021
AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House
Market research continues to innovate to become quicker, more flexible and more democratized. In particular, AI driven DIY research has evolved to make it easier for researchers to outsource less and to run their own advanced projects in a fraction of the time, effort, and cost of working with traditional providers.In this session, quantilope will provide a deep dive into how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research. Viewers will leave with a step-by-step guide for how to conduct their own research in a more lean & flexible way. For those in need of technical or research expertise, we’ll introduce a future ‘third way’ of conducting research, building on the virtues of traditional providers and DIY research with a DIT model (Do-It-Together).
Speakers: Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope & Hugues Dumouza, Head of Research Consulting at quantilope
Watch quantilope's presentation from IIEX Forward to learn about how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research.
View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-iiex-forward-2021
AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House
Market research continues to innovate to become quicker, more flexible and more democratized. In particular, AI driven DIY research has evolved to make it easier for researchers to outsource less and to run their own advanced projects in a fraction of the time, effort, and cost of working with traditional providers.In this session, quantilope will provide a deep dive into how brands can adopt technology to elevate the work, reputation, and results of their insights departments through automated advanced research. Viewers will leave with a step-by-step guide for how to conduct their own research in a more lean & flexible way. For those in need of technical or research expertise, we’ll introduce a future ‘third way’ of conducting research, building on the virtues of traditional providers and DIY research with a DIT model (Do-It-Together).
Speakers: Dr. Beatrice Capestany, Senior Solutions Consultant at quantilope & Hugues Dumouza, Head of Research Consulting at quantilope
Join quantilope for a detailed walk-through of the capabilities and features of our automated advanced research platform.
Thursday, May 6, 2021 at 12:00 PM - 12:45 PM EST
View Recording Now -https://www.quantilope.com/en/en/qlp-demo-day?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FHXV7HkkkNn8Su-h5EVF4Tz2CQrwi4MWbDt2EqsxmQJQ_3zaNAi8aqBLKc_xdFxDVqarc
Viewers will leave with an understanding for how you can automate your advanced research projects in just 1 - 5 business days, including intuitive set-ups, instant data cuts, automatic significance testing and automatic data visualizations.
Hosted by: Dr. Beatrice Capestany, Senior Solutions Consultant
Succeet Part 1 was the follow-up to the former Research & Results.
Watch the recording of quantilope's session now:
Stories beat Statistics: How Insight Managers accelerate their impact
IIeX Europe is a virtual conference organized and hosted by Greenbook. The top event connects globally-minded insights pros with local business partners. Sessions and topics span the entire insights industry, to offer a snapshot of what’s up-and-coming, while also exploring localized challenges in each region.
Watch the recordings of quantilope's sessions now:
Automated Advanced Research Deliver Scale & Efficiency
quantilope presented its new Personality AI at dais 2021 to identify key consumer personality traits.
In the 15-minute session, viewers gain an understanding of how they can use quantilope's Personality AI to gain deep consumer profile insights.
Experience Personality AI now
NPD Food & Drink Conference is an international, established conference for the food industry. It's about new trends and product innovation strategies for brand success: future-proof assortments, key nutrition trends, sustainability and consumer-centric brand management.
Watch the recording of quantilope's 10 min session!
The success of food brands is insights-driven. In today’s competitive market, leading brands will be those who truly understand the evolving minds of their consumers - what do they like, dislike, care about, and prefer when it comes to their food choices? In this session, Stefan will share the results from quantilope’s 2021 Food Trends study with a focus on sustainability, packaging, and shopping behaviors. This session will also demonstrate how food brands can leverage state-of-the-art research technology to quickly run their own consumer research projects using AI and automated advanced methods.
Speaker
Stefan Röse, Director Client Development
quantilope
Join quantilope at The Quirk's Global Virtual Event from Tuesday, February 23rd - Thursday, February 25th!
Agenda - https://www.thequirksevent.com/virtual-global-2021/schedule/#day-1
Session 1: Tuesday, February 23rd at 9:20 am - 9:50 am
Race and representation: What do consumers expect from brands in 2021?
Speakers: Johanna Azis, Head of US Marketing at quantilope & Stephanie Rand, Senior Research Consultant at quantilope
View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-quirks-virtual-global-event-2021-race-representation
Session 2: Wednesday, February 24th at 8:40 am - 9:10 am
The role of a researcher is to create transformational change
quanticon is quantilope’s inaugural event series providing insights, education, and inspiration to market research professionals. quanticon events are a combination of internal-led presentations, fireside chats, and sessions from industry thought leaders.
The first event in the series, quanticon: Action Through Insights featured 5 quick and engaging talks focusing on what’s new in consumer behavior, innovating insights, and a look at the persuasive strategies to create more meaningful brand experiences. Access the recordings below!
quantiCon: Action Through Insights
Agenda - February 17th, 2021
View Recording Now - https://www.quantilope.com/en-us/blog/events-quanticon-action-through-insights-recap
Join quantilope at the Greenbook Insights Tech Showcase to learn more about the most innovative and promising technology solutions in consumer insights.
Thursday, February 11th, 2021 from 11:00am - 3:00pm EST
Register Now - https://events.greenbook.org/tech-showcase/agenda/session/466025
Presentation Time: 1:30pm-2:00pm
Automated Advanced Research Deliver Scale & Efficiency
Introducing quantilope’s end-to-end research platform automating advanced research methodologies. quantilope’s platform maps the entire research process from the survey set up, to fielding, analyzing your data, visualizing, and reporting to deliver high-quality, relevant insights for a fraction of time and cost of full service research providers. Supported by a team of certified research consultants, quantilope empowers insights leaders to do more with less, without sacrificing quality.
In this demo, viewers will learn how they can run advanced research studies (MaxDiff, Conjoint, TURF, Implicit, and more) in less than a week, gain full access & control over their data, and learn about features like instant data cuts to increase total flexibility in the research process.
Presentation: Tuesday, December 1st at 12:30 pm EST
Presentation: Next-Generation Research: AI Consumer Insights
A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.
View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-diy-digital-week-2020
Join quantilope at TMRE Digital Week to hear some of the latest trends and techniques for delivering insights that drive bottom-line impact, Monday, November 9th - Wednesday, November 11th.
Presentation: Tuesday, November 10th from 12:30pm-1:00pm EDT
The Future of Tracking: How to implement a successful brand tracker in 2021
Have you thought about implementing a brand tracker but worried about the cost, resources, or time required to run and manage an effective tracker?
Enter quantilope’s guide to automated brand tracking research. Brands need to be able to react fast to evolving trends affecting their category, or risk being left behind and becoming less relevant than emerging brands. quantilope’s guide to automated brand tracking research offers a solution to safeguard your brand by providing a step-by-step guide for automating your brand tracker; leveraging advanced methods; and ultimately, working faster and smarter with the results.
Speakers: Alex Hall, Research Consultant at quantilope & Vanessa Schröder, Senior Research Consultant at quantilope
Watch the recording here.
Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.
Tuesday, October 27th at 4:30 pm EST
Presentation: Next-Generation Research: AI Consumer Insights
A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.
Watch the recording here.
Join quantilope at The Quirk's Global Virtual Event from Tuesday, February 23rd - Thursday, February 25th!
Agenda - https://www.thequirksevent.com/virtual-global-2021/schedule/#day-1
Session 1: Tuesday, February 23rd at 9:20 am - 9:50 am
Race and representation: What do consumers expect from brands in 2021?
Speakers: Johanna Azis, Head of US Marketing at quantilope & Stephanie Rand, Senior Research Consultant at quantilope
View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-quirks-virtual-global-event-2021-race-representation
Session 2: Wednesday, February 24th at 8:40 am - 9:10 am
The role of a researcher is to create transformational change
The Insights Platform Demo Days are one-day online conferences for software firms, agencies and data providers to demo their capabilities for an audience of potential buyers.
Hear quantilope's platform demo at 10 am on Tuesday, October 20th.
More information here.
TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future.
Presentation: Tuesday, October 6th 12:00 PM
How to create a competitive advantage with automated tracking
In this session, quantilope will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real-time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.
Speaker: Thomas Fandrirch, co-founder at quantilope.
Watch the recording here.
Client Success Story: How Flowers Foods Implemented a DIY Research Approach to Launch 28 Advanced Studies in 26 Weeks
Speakers: Katelyn Ferrara, Head of Client Development & Andy Smith, VP of Consumer Insights at Flowers Foods
TMRE's Innovating Insights Digital Week brings together the most disruptive MR and Insights executives for a series of talks, panels, demos, and live debates on the latest developments in consumer insights.
Presentation: September 16th, 2020 at 12:30 pm EST
Realtime Segmentation for Fast-Paced Innovators
Innovation remains key for the survival and success of brands. Those who are the best at innovation do so by creating new products and services that cater to very specific customer needs and desires. To achieve this successfully, brands need to find the right consumer segments to ensure that product, pricing, and communication are in line with their respective needs. However, this often requires advanced methodologies and can take weeks to months - time that many brands do not have given the pressure to innovate quickly.
Speakers: Thomas Fandrich, Co-founder at quantilope & Jannik Meyners, Head of Science at quantilope
View the recording here.
IIeX North America is the flagship conference in the IIeX series. The 2020 event will be three days filled with new thinking, new solutions, and new approaches from the most innovative leaders in market research from around the globe
September 9th - 11th, 2020
Presentation: A Winning First Impression: How to Create Appealing Product Designs by Leveraging Implicit Research
Timing: Thursday, September 10th at 4:30 pm EST.
For many brands, design and innovation go hand-in-hand. As the very first thing a consumer interactives with, the aesthetic design of a new product immediately impacts their feelings towards it and whether or not they decide to buy. However, we often fail to efficiently test (or test at all) the aesthetic designs of our new products. This can result in lackluster launches or disastrous design failures with mass losses in both our budgets and brand equity.
In this session, quantilope will introduce a scalable online solution for measuring a consumer's immediate, implicit reaction, when interacting with your product design for the first time. From auto, to consumer electronics, furniture, luxury, and packaging, this session will provide a step-by-step guide for brands to quantify what aesthetic product designs evoke in the mind of their consumers, ensuring that both their product’s design and functionalities are aligned with the right aesthetic, style, and purpose that consumers are looking for.
Speakers: Thomas Fandrich, co-founder at quantilope & Beatrice Capestany
View the recording here.
Quirk's Chicago is going virtual for three days of cutting-edge marketing research and consumer insights learning. The conference has sessions featuring real-world case studies, discussions on the hottest marketing research and insight topics and endless networking opportunities.
Presentation 1: July 14th 11:10 AM
The Consumer NOW Index: Leveraging automation to create an on-going benchmark of radically changing consumer behavior
The Consumer NOW Index is an ongoing tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. In this session, quantilope will provide audiences with a deep dive into what the Consumer NOW Index is and an overview of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.
Viewers will leave with an understanding of how to leverage the Index’s benchmarks to inform business strategies and create instant data cuts across demographics including age groups, genders, relationship status, and more.
Presentation 2: July 14th, 2020
11:40 AM
Five Learnings from 100 Agile Insights Transformations
Becoming an agile organization has many benefits that include increased business performance and customer satisfaction. However, many struggle to understand what it really means to be agile and how to successfully implement agile workflows. In this presentation, quantilope Co-Founders Peter Aschmoneit and Thomas Fandrich will discuss five key learnings from more than 100 transformations of research departments into agile teams. Attendees will leave with tactical strategies to transform their own insights departments and successfully adopt agile principles for creating a competitive advantage.
Speaker: Thomas Fandrich, Co-founder at quantilope & Peter Aschmoneit, CEO at quantilope
Learn More - https://www.thequirksevent.com/virtual/register/
Presentation: Monday, June 22nd 2020
The Power of Agile Insights Technology:
Gaining deep Insights on what People think in real time
Speaker:
Dr. Peter Aschmoneit, CEO & Co-Founder at quantilope
Christoph Kwiatkowski, Head of Sales at quantilope
Watch the full recording:
(Note: The session starts at 3:05 min)
Join quantilope and our peers in the insights community for a three day virtual conference discussing best practices for fast-track insights, contactless research, and understanding the changing consumer.
Hear quantilope speak on Monday, June 22nd, 2020 at 1:00 PM
Presentation: How to set up, launch, and analyze implicit research in 1 - 3 days
Based on neuroscience research, implicit tests are used to uncover subconscious associations towards categories, brands or products. Implicit association tests measure the unconscious forces that drive consumer decision making providing a deeper level of insights to inform brand strategies. In this session, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 - 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands. The study features brands including Chick-fil-A, McDonald’s, Subway, Taco Bell, Chipotle, and Domino’s and more.
The IA NEXT conference is an event for fresh ideas, new research techniques and concepts, and unbiased, practical training to expand your perspectives and boost the skills of your entire insights team.
Presentation: Monday, June 1st, at 3:20 PM
Ad Kings: Lessons in effective advertising during crisis
Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact.
Speaker: Alex Hall, Research Consultant at quantilope.
Watch the full recording here.
Join quantilope and Women in Research (WIRe) on Tuesday, June 9th for an evening to relax, chat, and network with our first virtual New York event - The Great Reset 2020.
Event: The Great Reset 2020
Date: Tuesday, June 9th 2020 - 6:30 - 7:30 PM
We’ll hear from Kalinda Fisher, recent winner of the Ginny Valentine Badge of Courage Awards and founder of The Great Reset, who will be inspiring us with her story and giving us the opportunity to engage in meaningful conversations.
During this event, we will all have a chance to experience meaningful conversations first hand, in breakout “rooms” from discussing how the current crisis will impact our working lives forever or simply having a catch up chat with your WIRe friends and colleagues.
View the recording - https://bit.ly/2YDWAr7
TMRE Digital Week is held twice a year to offer career insights professionals continuous learning in addition to our live conferences such as the flagship event TMRE: The Market Research Event. From the comfort of your computer, you’ll hear some of the latest trends and techniques for delivering insights that drive bottom-line impact.
Presentation: How to create a competitive advantage with automated tracking
Leading brands have long used quality consumer research to make informed business decisions. However, as our industry navigates the challenging global environment, many of us face budget cuts and unexpected research challenges.
In this webinar, quantilope will provide a step-by-step guide for how researchers can upgrade traditional research processes to conduct their own advanced, custom consumer research in less than one week. Viewers will leave with an understanding of how to implement bespoke agile workflows to conduct research better, faster, and more efficiently.
Speakers: Beatrice Capestany, Research Consultant at qauntilope & Mike DeGagne, Head of Sales at quantilope
What the full recording here.
In partnership with Quirk's, this webinar will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.
Speaker: Thomas Fandrich, Co-Founder at quantilope
View the full recording here.
At Media Insights 2020, more than 300 media insights professionals came together to discuss how to use research-driven insights to help content creators bring their ideas to life while showcasing their own narratives from collected data.
Presentation: How to Implement Implicit Research to Unlock Insights from Your Audiences’ Subconscious
Speaker: Thomas Fandrich, Co-founder and US Managing Director at quantilope
More information here.
Built upon automated advanced research methodologies, the Innovation Toolkit is an iterative, fully customizable process, capable of reducing the length of each research project (from launch to analysis and data visualization) to less than one week.
In partnership with Greenbook, this presentation will discuss a case study on CPG start-up brand Just Spices to explain how the Innovation Toolkit can deliver quick and substantive consumer insights to unlock new product categories and successfully position new products on the market without sacrificing time, bandwidth, or resources.
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
Watch the full recording here.
Striving to do more with less is a common expectation across most industries. At the DIY Market Research Conference, you will learn DIY MR solutions, methodologies, techniques and best practices for extending limited resources and budgets.
Presentation: Introducing the Implicit Playbook: A DIY Approach to Tapping Into Your Consumer's Subconscious
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
More information here.
TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future.
Presentation: How to create a competitive advantage with automated tracking
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
More information here.
CRC is produced by the Insights Association, a not-for-profit that ensures that all proceeds from all programs — including this conference — are invested back into the industry to support legal, image, value, quality, and business advocacy as well as education, networking, and other support initiatives. Your participation in CRC helps to ensure that the research and analytics industry thrives.
Presentation: How to optimize your product line using automated TURF
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
Learn more here.
Launching a new product or introducing new flavors, colors, and/or styles to existing product lines can be complex and expensive. Before development begins, brands must fully understand consumer preferences and their willingness to purchase new product concepts.
In this webinar, Thomas Fandrich, co-founder of quantilope, and Kerstin Reimer, Senior Specialist Science & Automation discuss how brand and insights managers can optimize product and media portfolios by using an automated TURF research methodology.
Watch the full recording here now - https://www.quantilope.com/en-us/blog/events-quantilope-webinar-turf
