Resources

quantilope & Kraft Heinz: Cream Cheese Tracking for Real-World Strategy

In this client success story, learn how Kraft Heinz leverages quantilope's platform for cream cheese tracking insights to identify and act on trends in real-time.

Ad Tracking Research Guide

This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.

Optimize Audience Reach with the quantilope Academy's TURF Course!

Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...

quantilope Demo Day June 2023: Automated Brand Health Tracking

Want to see a better brand health tracker that’s automated, actionable, and flexible? Access our webinar to learn about quantilope’s new Brand Health Tracking template, which leverages two exciting ne...

quantilope & PBS: Real-Time Insights for a Changing Media Landscape

In this client success story, learn how PBS leveraged quantilope's platform for real-time insights into the ever-changing media landscape.

How To Run a Category Insights Study - We Promise It's Easy!

A key part of knowing your brand’s category means understanding the consumer landscape in which it sits. In this blog, we look at how category insights provide numerous benefits for your brand and cat...

4 Elements of Market Research That Are Worth Your Insights Budget

This blog post outlines the four key components of market research that are worth investing in for smarter business decisions. These are the elements every insights team should look for when consideri...

Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?

This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.

quantilope Launches a Modernized Better Brand Health Tracking Solution

Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our tracking ...

What Are Traditional Omnibus Surveys? (+10 Reasons They're Not Effective)

In this article, we explore what traditional omnibus surveys are in market research and why they don’t work for providing high-quality, actionable, tailored insights about your target audience.