Van Westendorp Price Sensitivity Meter Questions
In this blog post, review the four main questions asked in every Van Westendorp/Price Sensitivity Meter (PSM) research study to...
quantilope & Organic Valley: Understanding Consumer Values Behind Behaviors
Learn how Organic Valley partnered with quantilope to understand subconscious consumer perceptions in the organic/premium milk...
quantilope & WIRe Webinar: Solving the Research Dilemma with AI
Join Dr. Bea Capestany, Global Dir. of Solutions Consulting, quantilope, to see the benefits of AI within consumer research.
A Full Year of Better Brand Health Tracking in the Soda Category
Explore five waves of quantilope's Better Brand Health Tracking study in the soda category, showing a positive shift for diet...
Non-Probability Sampling: When and How To Use It Effectively
In this blog post, learn what non-probability sampling is, how it differs in methodology from probability sampling, when to use...
Survey Results: How To Analyze Data and Report on Findings
Best practices on how to effectively analyze survey results and report on findings, along with common analysis/reporting mistakes...
How Florida's Natural Leveraged Better Brand Health Tracking
Tune into this fireside chat to learn how Florida's Natural leveraged quantilope's Better Brand Health Tracking solution for...
Quirk's Virtual Event: Product Innovations from the Melitta Group
See how Melitta developed a standardized Innovation Testing Funnel and templated DIY surveys and gather feedback in as little as...
Brand Value: What It Is, How To Build It, and How To Measure It
This blog focuses on how to measure brand value - including the metrics and elements that contribute to brand value and how it...
What Are Brand Perceptions and How Can You Measure Them?
In this blog, learn what brand perceptions are, why they're important to measure, and the different options you have for brand...
How Can Brands Build, Measure, and Manage Brand Equity?
In this blog, learn how to build, monitor, and manage your brand equity over time to stand out among competition, justify premium...
How To Use a Brand Insights Tool To Improve Your Branding Strategy
This blog explores how to use a brand insights tool like quantilope to improve your brand strategy and important business...