Resources

quantilope & AMA Fireside Chat: The Importance of Brand Tracking in 2023

Watch the fireside chat to uncover how Eurowings and Pharmavite, makers of Nature Made, are using tracking research to drive business results and how automation enables brand owners to deliver trackin...

How To Test Claims for Consumer Products

All products boast claims of how they will improve buyers' lives - from making their teeth whiter to mowing their lawn more easily, delivering a superior coffee-making experience, and so on. But which...

Take a Walk Through the Sneaker Category via Implicit and Video Research

'Kick' back, relax, and 'take a walk' in US consumers' shoes with these sneaker insights...Did we lose you with the puns? We hope not, because this study is almost shoe good to be true.

How To Capture Honest Answers on a Survey

Do you ever find yourself questioning how accurate your survey results are? You’re not the only one. At quantilope, we know the value survey insights can provide brands and make sure that all clients ...

The Retail Insights That No One Seems To Be Talking About (but We Are)

Retail consumer insights aren't groundbreaking - this we know. Any business can easily search for stats on where people are shopping, what they're buying, in-store vs. online preferences, etc. Yet, th...

Google Surveys Has Closed: Three Alternatives To Use for Research

This post covers three research alternatives for previous users of Google Surveys, a service that shut down in November 2022 - with users no longer able to access historical data through the product.

Market Research Questions: What to Ask for Better Insights

You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...

Customer Analytics in Retail: Understand Your Buyers to Boost Profits

Customers have the power to make your company a success or a flop - so understanding customer behavior and the customer experience, both in-store and online, is crucial to winning their business. In t...

How To Optimize Your Product Line With a Product Portfolio Strategy

Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...

The Path to Best-in-Class Insights

Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...

quantilope & Quirk's: What Does Research Technology Look Like in 2023?

2022 has been rocky to say the least. From internal budget cuts to shifting consumer needs, high inflation alongside a rocky economy has created an incredibly complex time for brands. For insights pro...

Demo Fest - Automated Implicit Research

Part three of quantilope's Demo Fest series featured a demonstration of how brands can tap into the consumer's subconscious with implicit research.

Demo Fest - Automated Brand Tracking

Part two of quantilope's Demo Fest series featured a demonstration of how innovations in automation make tracking research easy, fast and flexible.

Demo Fest - Insights Automation

quantilope's recent 3-part Demo Fest series kicked off with a demonstration of how Insights Automation makes advanced research easy.

Level Up Your Insights With Agile Market Research Software

Agile approaches to market research have been gaining momentum in recent years, and for a good reason. Read on to find out how agile market research generates a highly efficient research process, more...

quantilope's Single Implicit Association Test (SIAT)

We’re excited to announce our Single Implicit Association Test (SIAT) is now live as a new and improved version of our SAT methodology. Read on for more details about this automated, advanced research...

quantilope's Newest Form of Text Analytics: Topic Analysis

This blog explores quantilope’s newest form of text analytics - topic analysis, including what it is, when to use it, and how it works.

quantilope & Quirk's: How to Tell Impactful Stories Through Data

Storytelling is the key when taking insights from data points, to strategies, to life. Most researchers have a plethora of data at their fingertips, however, it can be difficult to know where to start...

2022 Deloitte Technology Fast 50 Award - We Made it Again!

quantilope has been honored with Deloitte‘s Technology Fast 50 Award 2022, continuing to rank among Germany's fastest growing technology companies for the fourth year in a row.

What Is Acquiescence Bias and How To Prevent It

Acquiescence bias is something any researcher will want to avoid in their quest for gaining honest and authentic consumer views. In this blog, we will look at what acquiescence bias is and how to ensu...