Resources

A Refreshing Take on Soda Brand Health Tracking

quantilope's syndicated Better Brand Health Tracker in the soda category is the first to leverage the new BBHT model within the Consumer Intelligence Platform.

How and When To Use Every Advanced Method quantilope Offers

In this blog, learn about each of quantilope’s 12 advanced research methods and examples of when to leverage them in your quantitative research studies.

quantilope & Insights Association Webinar: DIY Empowerment

Are your insights budgets getting reduced? Are you afraid of cutting agency research and not being able to manage existing projects on your own? Today's challenges for insights teams are not new. What...

5 Responses When You Hear 'Our Current Research Process is Fine!'

We all know the phrase, ‘Don’t fix what’s not broken’. But what if it was something that might not be broken, but had the potential to be a whole lot better?

Here's Why You Need To Tie Research to Company Strategy

In this blog post, learn why you should always tie your research efforts back to overall company strategy to maintain corporate-level consistency, cost efficiencies, and more.

How To Run Market Research for CPG Companies

As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...

quantilope & WIRe Webinar: Misconceptions About Tracking Research

Tracking research is the continuous, measure of critical consumer metrics over time - driving high-impact decision-making and business growth. While tracking is among the most popular forms of market ...

Probability Sampling: Types, Methods, Examples, and Uses

In this blog, learn all about probability sampling in market research - including what it is, types of this sampling method, advantages of probability sampling, and how/when to use it.

Your Guide to Cross-Tabulation Analysis

This blog explains what cross-tabulation analysis is, how it’s traditionally been done with research agencies, and quantilope’s approach to making data analysis quick, intuitive, and automated.

quantilope & Kraft: Presentation Recording on Cream Cheese Tracking

Hear how Kraft Heinz partners with quantilope to automate their tracking research.